The multifamily industry recently witnessed a legal challenge against a major property management software provider. The lawsuit questions the software's role in rent pricing, sparking conversations about transparency, compliance, and customizability. While the company in question has strongly defended its software, this situation brings up several talking points that are worth considering.Key Points from the LawsuitAlleged Rent Mandating: The la ...

The Problem Juggling multiple multifamily properties is no walk in the park. The maze of various dashboards, scattered logins, and inconsistent communication methods can turn routine tasks into operational hurdles. Adding to the complexity, you must manage key performance indicators, engagement metrics and uphold a unified brand experience across all properties.  The result? A fragmented resident experience that can erode resi ...

Moving Made Easy: The Power of Automating Resident OnboardingMoving to a new place is often accompanied by excitement and stress. According to a survey commissioned by North American Van Lines, 64% of respondents consider their most recent big move to be one of the most stressful experiences they've ever had (Anderer, 2020). To alleviate the stress associated with moving and ensure a seamless transition, automating the resident onboarding process ...

In our fast-paced world, convenience has become a paramount factor in the decision-making process for today's renters. Millennials, who are now dominating the rental market, have a strong affinity for technology and value the ability to manage their living spaces efficiently. One emerging trend among this tech-savvy generation is the desire for smart locks in their apartments, accompanied by the convenience of controlling various smart systems fr ...

In uncertain financial times, with inflation and expensive labor costs, protecting your investment and ROI can be challenging. However, for multifamily property owners and managers, focusing on existing residents is one of the most effective ways to achieve this. Retention is much more cost-effective than acquiring new ones. Satisfied residents are also more likely to renew their leases, which means a more stable income for your property.Here are ...

Property management companies have various options to engage with renters, such as omnichannel, touchpoint, and 360 marketing. Each strategy is unique and advantageous, depending on goals and target audience. We will explore the differences between omnichannel marketing, touchpoint marketing, and 360 marketing.Omnichannel Marketing: A strategy that focuses on creating a seamless, consistent, and integrated customer experience across all marketing ...

In today's fast-paced world, technology has become an integral part of our lives, and the multifamily industry is no exception. With the advent of digital demands and a thirst for instant gratification, the call for technology-driven solutions has skyrocketed. Enter Artificial Intelligence (AI) a game-changer that's revolutionizing the dynamic between owners and renters. The key benefits of AI:Instant Responses: Renters expect immediate answ ...