Internet Listing Services (ILS) have long been the cornerstone of apartment property marketing, serving as vital information hubs to establish online visibility and generate leads, reminiscent of the early 2000s Windows background era.However, recent years have witnessed a paradigm shift in the discourse surrounding apartment marketing. Communities now prioritize investments in websites, branding, Google Ads, and broader digital marketing initiat ...

Managing a multifamily property efficiently often involves optimizing how rent is collected. For property managers, automating resident payments means creating a system where all forms of payment, including checks and cash, are converted into digital transactions. This approach accommodates residents' payment preferences and enhances the efficiency of processing rent payments for the property management company on the back end.What is an automate ...

 If done incorrectly, attempting to generate leads from sources outside of your industry in an attempt to grow your company or earn referral fees may be rather discouraging. For your business, reaching a wider audience and drawing clients from non-traditional sources can be transformative. This is a summary of how to modify your approach to appeal to a larger audience.Targeting A Broader Market:Some Of Your Marketing Focused On A Broader Geo ...

Apartment market conditions continued to weaken in the National Multifamily Housing Council's (NMHC's) Quarterly Survey of Apartment Market Conditions for April 2024. With the exception of Sales Volume (52), which turned positive this quarter, the Market Tightness (41), Equity Financing (49), and Debt Financing (44) indexes all came in below the breakeven level (50)."Inflation has come in hotter than expected over the past few months – as the she ...

 The advent of adaptive reuse multifamily developments is now. But what is adaptive reuse—and why is it suddenly popular? Adaptive reuse is redevelopment that takes an existing structure and adapts it for another use. In multifamily developments, this can look like a partially remodeled historic hospital converted into a mid-rise apartment community. (The project also employed new ground-up development.) Adaptive reuse has become more popula ...

 Are There Resident Bullying/Harassment Best Practices?It's simply a part of any property; your residents aren't always going to agree. This makes conflict inevitable, but the key turning point is when it turns into bullying and harassment. To be clear, the Fair Housing Act states that resident bullying and harassment cannot be tolerated. Are you sure that your property, as a whole, has the best practices in place when it comes to resident b ...

With the help of the National Apartment Association (NAA), we're is following these key issues for apartment maintenance teams.EPA's 'Impossible' Lead Hazard StandardsRental properties could be deemed a hazard with an almost zero lead level.The Environment Protection Agency (EPA) recently published a proposed rule that would dramatically alter the way lead dust hazards are classified. The agency has proposed that any detectable amount of lea ...

If you're trying to make a name for yourself and your target audience lives in multifamily communities, you need to use powerful branding strategies for multifamily properties. Establishing a strong brand can give your property an edge over competitors, gain the trust of potential renters, and improve the likelihood of successfully leasing the rental property. In this guide, we'll go over some effective multifamily marketing strategies that work. ...

Budget season doesn't have to be a stressful scramble. Imagine a future where you leverage data to not only streamline the process but also gain a strategic advantage for your entire property management operation. Evaluating data can help determine which processes and vendors should be reevaluated to fit the changing needs of your organization. Below are a few tips to help you survive Budget Season 2024.Unlocking Hidden Potential: Efficiency and ...