About Me
Contact Information
Education
- Highest Education Level Achieved
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Graduated College
- College / University
- The University of Toledo
- Graduation Year
- 2000
Profile
- Member Type
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Supplier
My Company
- Company
- 30 Lines / TurnSocial
- Company Information
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30 Lines - Online marketing, SEO & social media, http://30lines.com
TurnSocial - Social toolbar for your property website - Website
- http://mikewhaling.com
Friends
Groups
30 Lines / TurnSocial
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- Karma
- Member since
- Sunday, 09 November 2008 13:50
- Profile views
- 4,918 views
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362
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12
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Activities
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Mike Whaling replied to the topic 'Blockchain for Multifamily?' in the forum.The best use case I've seen so far isn't in currency transactions (not sure many properties are going to start accepting rent payments in Bitcoin anytime soon), but rather using the Blockchain technology to facilitate instant data transfer/sync across multiple vendor databases.
Once a record gets...
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328 days ago
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Mike Whaling thanks user 'lcurley' in the forum message ' Questions on Craigslist Posting'.
409 days ago
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Mike Whaling created new blog post Portfolio Leasing: 11 Ways to Create Prospect-Centric Apartment Marketing in Apartment Marketing
Are you a Starbucks fan? Do you make frequent Target runs? Do you have other favorite local or national brands you regularly seek out? I’m guessing the answer is yes.
Now, imagine that every Starbucks and Target location had a different na ...
462 days ago
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Mike Whaling created new blog post Apartment SEO Basics: Choosing Keywords for Single Property Websites in Apartment Marketing
Depending on who you ask, somewhere between 80 and 95% of all renters will go online to research potential options over the course of their search. And when you talk to those renters, many of them start their search with a search — usually on Goog ...
588 days ago
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Mike Whaling replied to the topic 'Single Source Lead Attribution-Good, Bad or Ugly' in the forum.I did hear more conversations and questions on this topic this year.
I definitely think that lead tracking tools (especially the ones specific to multifamily) are having a tough time keeping up with current buying behaviors, particularly when you factor in the same shopper using multiple devices...
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783 days ago
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Mike Whaling replied to the topic 'How do you respond to email inquiries?' in the forum.I agree with Michelle ... keep it short and personalized.
You already should have the information they submitted in the form (size, price range, preferred move-in, etc.)– repeat that back to show that you're paying attention and not asking questions you already have the answer to.
We see a 78%...
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902 days ago
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Mike Whaling replied to the topic 'Using Stock Photos/Lifestyle' in the forum.Sandy, are there any documented cases of properties being sued for using stock photos? I'd love to see those cases to see how the courts actually come down on this.
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910 days ago
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Mike Whaling replied to the topic 'Craigslist marketing-how to have a professional looking ad' in the forum.Don't bother with HTML layouts. Stick with the standard formatting, and use bullets and other visual breaks to keep your post as easy to read/skim as possible.
Try using an image editing app like Canva to add text to your images. (Keep the look clean and the text to a minimum.) This will help your...
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910 days ago
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Mike Whaling added a new comment in Scumbag Steve's Guide to Posting Apartment AdsThe comments are gold. I can completely relate right now. Looking for an apartment on apartmentguide.com and all of them just have three pictures. The apartment sign, pool, and a close up of some weights. Yup. (And this gem.)
1000 days ago
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Mike Whaling replied to a comment in SEO Series: Your Google Search Ranking and the Importance of LinksThanks for the thoughtful response, Damien. I guess I can see your concern about outbound links, but I think that Google would see these as very relevant links that improve the user experience, so I doubt you'd get hit with any kind of penalty. And i
1009 days ago
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Mike Whaling added a new comment in SEO Series: Your Google Search Ranking and the Importance of LinksHi Damien, I would agree that links are incredibly valuable for website SEO. I noticed that ApartmentGuide provides a link back to the advertiser's property website, but Rent.com and Lovely do not. Do you plan to add these valuable links to the list
1010 days ago
