The advent of adaptive reuse multifamily developments is now. But what is adaptive reuse—and why is it suddenly popular? Adaptive reuse is redevelopment that takes an existing structure and adapts it for another use. In multifamily developments, this can look like a partially remodeled historic hospital converted into a mid-rise apartment community. (The project also employed new ground-up development.) Adaptive reuse has become more popula ...

Time for a property management corporate rebrand, multifamily marketer? Perhaps the whole marketing team is in on the idea. It's been in the works, you've collected preliminary quotes, estimated a possible budget, but now: you need to get the rest of the team on board. Let's carefully talk through why and how to get them on board.You'll need to grab the people that matter, consider the competition, and present some proposals you've collected. But ...

It's Maintenance Appreciation month! In the background of your apartment crew, and as the backbone of your community, your maintenance crew needs a little appreciation! They keep things running smoothly, often on call for your residents anytime there's a repair needed. Thanks to their timely and tip-top service, your residents can keep calling home "home". The time to celebrate them is today—make sure they're credited for the hard work they do, ...

Let's talk apartment logo design. Logos are more than a symbol—they state something, particularly in multifamily brands. First, we provide multiple design options (with a little insight into the process and inspiration behind them) and the client gives us feedback.In a typical process, we'll hear from the owners, the developers, and the marketers. They all have a different valuable vantage point regarding how the designs may land with their idea ...

At the Multifamily Social Media Summit 2024, multiple speakers are talking on how to attract Gen Z. Do you speak Gen Z's language? Do you know what makes them tick…is TikTok really the only way? Understanding how Gen Z interacts with brands—in this case, apartment brands—is integral to attracting them as a lead and capturing them as a resident. Your brand should work towards that goal. Understanding, creating strategies, crafting an experience, a ...

Your branding should be everywhere! It doesn't stop with logos and brochures. You must bring your brand to every corner your communications and interactions reach, both digital and physical. And this certainly includes branding apartment emails for both prospects and residents of your multifamily community. Emails are the perfect opportunity to showcase your brand to 1) remind people who "already know" and 2) attract and inform the people who wa ...

We're tired of luxury in multifamily. What once meant exclusive and the best-of-the-best, now seems surprisingly standard.When multifamily overstates their offerings and over-inflates the descriptions of their usual or typical amenities, they're not being truthful. And it doesn't justify a super ridiculous rent increase, just because you've painted the cabinets and put in new countertops.Problems with Claiming Luxury in MultifamilySimilar to the ...

Are community sitemaps glamorous? Oh, you bet they can be! A well-crafted property sitemap is like the Mona Lisa of multifamily living—beautiful, functional, and a key tool for showcasing your community's charm. Here is the secret sauce for creating sitemaps that not only dazzle but also help seal the deal on those leases. Why Our Community Sitemaps Are the Bee's Knees Not all community sitemaps are cut from the same cloth. Some are about as ...

Every time you open a word doc to create a design, a graphic designer knows and sighs. Unbreak every graphic designer's heart by knowing the rules, best practices, and really, the greatest guidance for your multifamily designs. With graphic design, it's easy to make "mistakes"—but the worst part of making those mistakes is that a whole lot of other people are going to see those mistakes as well, when you put them on your flyers, your mailers, you ...

February is Resident Appreciation Month! Fewer people are buying homes, so while staying in a community is the path of least resistance—it should be more than that. Residents renewing their lease should be filled with comfort! Multifamily communities everywhere should be preparing for this (and have some portion of their budget to dedicate to it, as well.) The truth? Without your residents, you'd be an empty building—so it's time to bolster your ...

Naming apartments is a tricky game—and creating it to be one-of-a-kind is the NAME of the game, pun completely intended.What Can an Apartment Name Do? The purpose of a name? It's shorthand for who your brand is. It gives a snippet of an idea. A name is the first thing that can grab attention (if it's a good one), keep attention, and if it's interesting enough, it can allow the prospect to ponder its meaning a little bit.Your apartment name can te ...

Creating culture and movement with apartment branding is easier said than done. A few tips can make a framework that's a little easier to follow. Read on for the 7 ways to help bring your Class-A lease up or new construction apartment brand into the "mover and shaker" category.#1 Brand DevelopmentIT'S A WHOLE LIFESTYLE BRANDBranding for apartment communities is far more than logos—you've heard us say this before. Brand development should go wider ...

Remember last year's budget? It's history now. But hey, the lessons from your 2023 spending journey? They should be guiding stars as you gear up for your 2024 multifamily marketing spending spree. It's that time again—new year, new budget! Can you smell the fresh start? First things first, pat yourself on the back for surviving yet another budget review season. It's approved—so what's next? Got the plan? Start by peeping at your goals.What's your ...

Plenty of trends are coming for multifamily marketing in 2024!Mortgage costs have been going up with steep interest rates across the nation. Most homeowners aren't selling, making for fewer houses on the market. And many cannot afford a down payment needed in order to buy a home. This means apartment home rentals are becoming more and more in demand. In order to stay competitive, you need to know what the trends in apartment marketing are.If you ...

Maybe you're working on wrapping up Q4 and your numbers weren't what you'd hoped. Maybe they're better and you want to keep that momentum—good on you! If you truly want to get an edge in 2024 in your community, turn your focus to multifamily branding, the beautiful, well structured sister to marketing. Where to begin? Start here.Reality: Brand Consistency Aligned with Property [Class]We've written a lot about brand consistency. We've also written ...