AI Use Cases Executive Roundtables
When it comes to building a successful multifamily brand, strong branding is essential—but even the best brands can lose relevance over time. If your apartment brand isn't attracting the right residents or keeping up with the competition, it might be time to consider a brand refresh or a complete rebrand. Each has its place, depending on your goals, timeline, and budget. Let's dive into the differences and how to choose the best path forward for ...
Ever sent out a project bid only to receive wildly different quotes—or worse, have a contractor who missed the mark entirely? The secret to avoiding these headaches lies in a well-crafted scope of work (SOW)In Part 1 of this series (which you can read here), we explored how to align projects, like a roof replacement or pool remodel, with organizational goals and stakeholder needs. Now, in Part 2, we'll turn that understanding into a clear, ...
In the multifamily industry, perception is reality. Whether a prospect is searching on Google, Apartments.com, Yelp, or Facebook, the quality—and consistency—of your reviews directly influences their decision to tour, lease, or keep scrolling.That's why Online Reputation Management (ORM) should be a top priority for property teams. And the data proves it.In May, J Turner Research released its much ...
SUPPLIERS OF MULTIFAMILY, how would you rate the "health" of the industry right now? (Owners & Operators, you can select the last option to see the results, and tomorrow we will get your perspective!)
From the owner or operator side, this could go in a lot of directions, honestly, from challenges with flat or declining rents, higher incremental costs like maintenance supplies or construction materials, or continued struggles with interest rates.
Now That the One Big Beautiful Bill (OBBB) Dust Has Settled: What You Need to Know. (IMO)
(**DISCLAIMER** I’m not a tax professional and or licensed accountant)
With the One Big Beautiful Bill (OBBB) now officially law, we’ve entered a new chapter in tax and fiscal policy that will shape...
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The financial world is buzzing about a potential Federal Reserve rate cut. What if the Fed not only cuts rates, but signals a path that drops the 10-year US Treasury yield to 3.5% from its current ~4.35% (July 2025)? This nearly 100-basis-point shift would be monumental!On one hand, it's a huge opportunity:✅ Corporate Lifeline: A significant portion of the $2.51 trillion in speculative-grade corporate debt maturing through 2028 (S&P Global Ra ...
If you don’t know your team’s coffee order,
you probably don’t even know how they like being led 🤦🏽♂️
Most managers think leadership is about
check-ins, KPIs, and HR-approved compliments.
Not quite for Gen Z.
→ It’s about pattern recognition 🧠
→ It’s about energy management 💡
→ It’s about buy-in 💰
Last week I brought Starbucks to one of my student sites in Davis, CA to kick off the day.
Not to be “nice.”
→ But because I pay attention.
→...
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More than just a coffee order is human connection. It’s team building. It’s sympathy. It’s coming together.
Small details do matter. They shape the tone, set the energy, and make people feel seen. That’s not just leadership. That’s real leadership!
Thank you for putting this into words!🤩
One of the most misunderstood concepts in real estate is how properties are valued. The most common myth?"Properties are sold based on their in-place income."This couldn't be further from the truth.If this were the case, a vacant 4-unit property would technically have a 0% cap rate and sell for $0. That clearly doesn't reflect reality vacant properties are almost always worth something, often significantly more than zero.So how are properties act ...
Hello our current management company is dissolving and asset living will be taking over.
We have all been promised to keep our wages and compensation rent packages.
Our owners will still be the same. Has anyone else had to see similar experience or any experience with asset living?
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With any management takeover I always say to go in with an open mind as that helps learning and adapting to the change.
Apartment complexes and other multifamily dwellings are substantial consumers of energy, as they require continuous cooling, heating, and lighting to maintain resident comfort. Boilers play a crucial role in this energy demand, as they support a building’s space heating, heated water for bathing...
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Superstars do not go from ah-mazing to a problem, for no reason!If you have an employee who used to crush it, set the standard, had an incredible attitude, who is now checked out, bitter, missing deadlines, and underperforming, it's time to do some work that few leaders will ever choose to do. You see, when a superstar becomes a problem what often happens is that their bosses:Shame and guilt-trip them.Judge them.Micromanage th ...
With the availability of these new AI platforms, these "Reputation" platforms in our industry are going to struggle, their only means of survival will be to incorporate the AI tools that you can use for a fraction of a price. Can spend $20 a month on Gemini, Perplexity and use n8n to automate everything. Then add SEMrush social rep tool and manage everything.
Also: if everyone in our industry are using the same platforms, what competitive edge do you have?
Never run with the heard, you will never stand out.
Do any of you seasoned veterans to the industry ever get frustrated with the lack of kindness, overall care, respect and customer service exhibited today at many properties?
I’m talking about team members who are often younger and openly rude to residents who have legitimate concerns or questions. I truly feel bad for our seniors or residents who are not tech savvy. I would be appalled and furious if someone treated my Mother this way...
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I had walked outside to walk my dog. He obviously did not expect me to be there. He commented something like "needed her F'ng alarm code set, like she is going to get robbed or something." Maybe not those exact words, but close enough.
And yes, I know residents can be rude and disrespectful too. But have some common sense and don’t talk about residents in public spaces, right outside of their apt! 🤦♀️
Many times residents can be rude. We have to try our best to not take it personal.
Pros and Cons of offering an early Lease Extension vs Lease Renewal?
Offering now to extend from October end date to February end date after 8 years of tenancy.
I'm the tenant in this scenario, but I'm curious about it from both sides.
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In property management, some of the most important decisions are the ones made quietly, without fanfare, applause, or even acknowledgment. They're the choices that take place in leasing offices, during maintenance calls, or while responding to a resident's email. These moments might not make headlines, but they shape the culture of a community, influence team morale, and protect housing providers from costly legal risks.The Small Choices That Mat ...
On today's episode of I Have a house For Rent. We have a Married couple with 2 kids that have applied to rent a house together BUT the husband doesn't want his paystub information shared with his wife. LMAO 🤣
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23 JulOnline!Event starts in:
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06 Aug
