If you're busy debating whether print or digital marketing collateral in multifamily is the way to go—you may be asking the wrong question. The real priority is whether your brand messaging and visuals are connecting with your audience. The format won't matter if the foundation of your brand isn't in place.Brand Strategy First, Format SecondA strong brand strategy should always guide decisions about marketing collateral in multifamily. Every broc ...
Totally agree Brent! All of the information is there, it should be up to the system and onsite team to decipher, not another step for prospect.
"Leasing agents shouldn't spend time duplicating automated work."This is maybe my biggest complaint with any call-in scenario. I took the time to provide all my information, but wait, now I have to say it all again to the live agent. It's playing c
I LOVE this: "An amenity is a setting. The story is what becomes possible there."
Curious what you all think are some unique giveaway options that are not simply "free rent". What feels tangible but actually costs a lot less?
Thanks for sharing, Lisa!
AI can respond instantly. Schedule the tour. Follow up. Nurture the lead.Great.But what happens when the prospect actually walks through the door?As more of the leasing process becomes automated, the skills of the leasing professional become more important, not less.Technology can make the front end of leasing faster and more efficient. It can help prevent leads from going unanswered and keep prospects engaged when the leasing office is closed.Bu ...
For over the last 12 months, we have consistently had to spend a significant amount of time resolving issues with payments not being applied correctly. We’ve had to repeatedly provide proof of payment, payment confirmations, and documentation for credits that were misapplied on their end. In some...
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We told a supplier purchase by PO only.
We would only pay based on PO.
Not one dime more.
Works for large scale major purchases.
Gets tedious painful for ad hoc type purchases.
Consider an AmEx expense card only good at HD and only functional 7am to 3pm Mon-Fri.
The thought of asking a human to do this level of work in this day and age is like asking them to make a copy of a lease and giving them to he original along with quill and parchment.
What you’ve just described sounds like less than 30 minutes of one persons time each month.
I’m not suggesting that this is the solution to HD’s problems. I’m just trying to desperately grasp how you are allowing it to consume any more than a nominal amount of your team’s time. You can’t control them but it sounds like the real change needs to start at home.
When calculating income to qualify a prospect, do you accept savings accounts and if so how do you calculate them on annual income and what company do you work for?
How editorial storytelling, everyday rituals and neighborhood access can turn property content into a reason to care. The pool is beautiful. The fitness center is impressive. The resident lounge looks professionally staged.News Flash: So does the next property's.Scroll through several apartment community feeds and the pattern becomes familiar: an empty room, an amenity label, a sentence about luxury living and an invitation t ...
I certainly understand there can be a significant price increase for not giving sufficient notice but going from $1800 base rent to $9,500 is absolutely absurd.
What are your thoughts?
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Short of it, though they’ve priced their market you have complete free choice. Either it’s worth it to you at that rate to stay or move and find another place that is worth it to you.
We listen and we don't judge: Multifamily edition 🤣
We listen and we don't judge...
I've nodded along for a full 10 minutes while a manager confidently explained their fire system to me completely wrong and all I said was "interesting."
Your turn vendors AND property managers, drop your confessions below. We listen and we don't judge.
We listen and we don’t judge…
…But then we educate and re-direct 😂
We listen and we don’t judge 🤣🤣🤣🤣
In my head, I’d be like, ‘That’s great, because I have no idea what I’m talking about.’
A surprising number of platforms do not surface availability in the code. Just because you see availability doesn't mean that the AIs can. Also beware of AI audits. They can surface problems that don't really exist. For example, if you're using JavaS
You are definitely not the only one! I only know to try to "kill the customer with kindness" and be really kind in how you say anything, even telling someone you have to evict them, and be willing to say you're sorry - not that you DID anything wrong, but you're sorry they have the circumstance, or...
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Agree! We have to laugh (or we'll cry - something like that! ha!). There is a scientific reason too: "Laughter boosts workplace productivity by up to 12% and reduces stress hormone (cortisol) levels by over 30%." Source: National Institutes of Health
You are speaking my language! Ronald Harrington, Latrice Leakes, and I did an Apartmentalize session on this exact topic!! Great insight.
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Event starts in:
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28 Oct
