Most apartment rebrands are designed for the people who haven't moved in yet.The visual identity gets crafted to attract prospects. The launch campaign gets engineered to drive tour traffic. The strategy deck gets built around acquisition metrics. And somewhere in week 11 of a 12-week rebrand timeline, somebody finally asks, "What are we telling current residents?"The answer at that point is usually: a mass email, a vague "exciting changes coming ...
Most multifamily amenity naming follows a pretty predictable formula. The rooftop is called "The Rooftop." The fitness center is called "The Fitness Center" or, if the property wants to feel a little more elevated, "The Fitness Studio." The pool is "The Pool." Once in a while there's a clever attempt: "The Sky Lounge," "The Den," "The Hub." But mostly, amenity naming gets treated as labeling, not branding.That's a missed opportunity.When amenity ...
The process to close someone looking months out in advance is generally broken.
Lisa Trosien continues to be on fire with her research/analysis on prospect communication, and this one is a big issue.
I think it's important to think about the "Planner" type of personality. It doesn't necessarily mean they will be wishy-washy up to the actual decision day.
Oftentimes, a Planner wants certainty in their lives, which is why they are looking 6...
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Love for pets is at an all-time high and only continues to increase. The American Pet Products Association indicates that 71% of U.S. households own a pet, while research by the Pew Research Center found that an overwhelming majority of pet owners, 97%, consider their pets part of the family to some extent. These trends, naturally, have major implications for rental housing. More than ever, residents are evaluating a property's pet-centric feat ...
The word "survey" used to mean something. It was a structured and methodological way to gather insights that inform decisions. Today, that definition has been blurred. From quick pop-up ratings to automated review requests, many tools now wear the label "survey" without delivering the depth or rigor the term implies. Nowhere is this confusion more visible than in the multifamily industry, where resident feedback is often reduced to simple star ra ...
In most cases, landlords only need verification that you have a disability-related need for an ESA, not the details of your diagnosis. Before redacting anything, consider asking your provider to issue a revised letter that does not include specific medical information.As for the pet deposit, many...
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I've spent years in commercial real estate, building companies, closing deals, and watching brokers burn out not because they lacked talent, but because they never built a system. They'd land a big lease, get two referrals from it, coast for six months, and then panic when the pipeline ran dry.CRE is relationship-driven — everyone knows that. But the brokers who thrive long-term don't just maintain relationships. On top of their daily cold ...
Business leaders who adopt the attitude that anyone is replaceable, thinking they can simply hire someone with a greater skillset or someone with a more prestigious pedigree, are fooling themselves.
When a company has a truly great employee, that employee carries value that simply cannot be replaced. They have extensive product, systems, and process knowledge. They hold client relationships that have been built over many years or could take...
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Love this: "Experience Is the New Amenity". We keep our pools "sparkling", we keep our landscaping "mature" and "lush", and hopefully... our prospect and resident experience "exceptional".
THIS! "Your resident experience will never outperform your employee experience." Well said!
Yardi CRM IQ phones
Does anyone know if we can connect a tracking number from CRM IQ to a polycom phone so that users have accessibility to physical phones instead of their laptops?
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Your insight is always a good read, Donald. You are so on point in distinguishing the two. Too many people and organizations are shaking in their boots! Years ago, you wrote a quick opinion on the impact of rehabs over time. I still use your pers
Quick question! We are seeing “incorrect billing” on ledgers. We use OneSite. We have LIHTC affordable communities who process renewals and ARs that do not run on the same day. What are you doing to help avoid the incorrect billing? (We have the rent codes locked down). TYIA!!!
Andrea Vasold Cosenza thanks but when you ring to a physical phone and call the person back from physical phone does the caller id reflect the tracking number?
Many years ago, I read The Four Agreements by don Miguel Ruize. This book changed my life for the better. Recently, I got to thinking ~ how can this book help us in Property Management? Apartment property management is often viewed as a business of leases, maintenance requests, budgets, and regulations. While those responsibilities are certainly important, at its core, property management is really about people.Every resident who ...
Preach it! And say it louder for upper management!!
You see a lot of leadership posts on LinkedIn. They usually are some sort of info graphic or meme stating what feels to the reader as obvious characteristics of good leaders contrasting them with a ill perceived notions of a bad boss.But the real world rarely get's fixed with an infographic. Memes might point out the obvious or funny but they don't force action. And contrasting 'leaders' with a 'boss' misses the mark.In this article I'm goi ...
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