Marketing budgets in the multifamily industry are often tight, but that doesn't mean your efforts need to fall short. By focusing on efficiency and strategy and leveraging the right tools, you can maximize your marketing dollars and see better results. Here are five practical tips to help you further stretch your multifamily marketing budget.  1. Focus on Your Most Qualified Audience Why It Matters: Casting a wide net can lead to wasted ad s ...

 It's obvious effective rent collection is essential for maintaining cash flow and ensuring the financial health of any property. However, traditional methods like phone calls, knocking on doors, and mailed notices can be time-consuming and often ineffective. That's where texting comes in. It serves as an effective, efficient, and resident-friendly way to increase on-time payments and improve cash flow. Here's how leveraging texting for rent ...

In today's competitive multifamily housing market, targeting the right renters with digital ads is essential to ensure every dollar you spend drives results. Effective targeting not only increases your chances of leasing to qualified renters but also reduces wasted ad spend. Here's how to refine your strategy and connect with the perfect audience for your properties.  1. Define Your Ideal Renter Persona Start by identifying the type of rente ...

When a prospective renter visits your leasing office, it's common practice to check their identification. This typically involves visually inspecting their driver's license or government-issued ID to ensure it looks real. But is this enough?The answer is no. Simply checking an ID might catch obvious forgeries, but it won't confirm the ID's authenticity or whether it belongs to the person presenting it. That's where ID screening comes in—a more re ...

Fraud in the leasing process has become a growing threat to the multifamily housing industry, potentially costing property owners millions of dollars in lost revenue. Fraudulent applications, fake income documents, and identity theft can lead to unpaid rent, evictions, and higher vacancy rates, undermining profitability. Let's explore the financial impact of fraud on property owners and how proactive measures can protect your bottom line.  T ...

Onboarding new residents is a pivotal part of property management, setting the tone for their experience and establishing a foundation for positive long-term relationships. Traditional methods like emails, printed materials, and phone calls can sometimes lead to missed details or delayed responses, creating friction points that affect a resident's first impression. Text messaging offers a modern solution that addresses these challenges with immed ...

As a multifamily marketer, you're a master of many trades. But when it comes to ad spend, it can feel like a juggling act. You're always on the chase for the best bang for your buck, aiming to fill vacancies and attract the right folks to your properties. Here are some proven tips to help you get the most out of your ad spend and make your marketing journey a breeze.  1. Target the Right Audience To effectively reach your ideal renters, it's ...

Introducing a new process to your team can be daunting, so we've put in extensive effort to ensure that our onboarding process stands out. When integrating a new automation solution into your team, there are three key factors to prioritize. Understand the Needs and Challenges In the multifamily industry, the integration of tech solutions aims to address a multitude of specific needs and challenges faced by both property managers and tenants alike ...

While the multifamily sector has demonstrated stability and reliability, there is an opportunity for us to explore and embrace innovative solutions that could enhance our operations and resident experiences. By adopting forward-thinking technologies and strategies, we can position ourselves at the forefront of innovation within the multifamily industry. As automation reshapes traditional workflows across industries, it's crucial for multifamily p ...

With so many services now classifying themselves as AI, it's hard to tell whether or not they're actually based in tech or just using a catchy buzzword to distract us from the wizards behind the curtain.  Natural Language Processing & AI Simply put, NLP is the layer that communicates between computers and humans interacting. Where AI comes in is through the process of machine learning. This process organizes the information collected fro ...

In the fast-paced world of multifamily housing, staying ahead requires innovation and a strategic approach to technology integration. As we navigate through an era of automation, property managers increasingly turn to advanced solutions to streamline operations and enhance the overall resident experience. That's where ChatGPT comes in: it is a champion of quick issue resolution, enhancing customer support, availability 24/7, efficient task automa ...

As we embark on a new year, property managers in the multi-family housing industry are presented with a fresh opportunity to enhance on-site productivity and streamline operations. Now more than ever, starting the year strong is crucial in setting up a new season of prosperity and success. Here is a peek into our valuable insights and practical tips to help property managers start the year with increased efficiency and productivity.  Streaml ...

There's no doubt that automation is at the next level these days, especially in the multifamily industry. With the technologies emerging, there is no shortage of options. However, there is a right way and a wrong way to automate your daily functions. Certain aspects can be automated, and others where the user experience may fall short. Automation can shave your team's hundreds of hours when done right. Here are some of the worst practices so that ...

Leasing up a new community can be a lot of fun and also a lot of work. Sometimes, it can be a bit overwhelming. Check out these four easy ways to engage traffic before you have a property website. This way, you can engage with your prospective renters before you even have a building and get your property in a great position to fill up.   Build Your Social Presence First things first, you'll want to get the word out about your proper ...