When evaluating renter verification tools, property managers should ask their vendor partners these critical questions to ensure they're selecting the most effective and efficient solution:  1. How Comprehensive Are Your Screening Reports? A robust screening tool should provide a complete picture of potential residents. Ask vendors:What specific information is included in your reports?Do you offer credit checks, criminal background checks, a ...

Digital advertising is an essential tool for multifamily properties looking to attract and convert qualified renters. But how do you know if your ads are actually working? Evaluating return on investment (ROI) goes beyond clicks and impressions—it's about measuring how effectively your ad spend translates into leases.  1. Define What Success Looks Like Before evaluating ROI, establish clear goals. Are you looking to generate more website vis ...

In today's competitive rental market, your property's reputation is your most valuable asset. As we move through 2025, the multifamily industry faces unprecedented challenges, with fraudulent rental applications on the rise and the potential for reputational damage looming large. Protecting your brand isn't just about maintaining a positive image—it's about safeguarding your investment, your community, and your bottom line.  The Hidden Costs ...