Little PSA. Don't lie in interviews. This is a super small industry and you never know who knows who or what.
We just had an employee who has been with us for a bit and is applying for a position at a lease up we just started pre-leasing claim in his interview with the PM to have been involved in...

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I often see posts on here regarding doing "out of the box" marketing. There's nothing wrong with trying something new and different that's cost effective and just overall effective but I think that we sometimes go after the "new and shiny" before making sure that the basics are being done.
I've been in the industry for over 30 years; 10 onsite (activities/leasing space) and the remainder in marketing. Regardless of whether it was 20 years ago...I often see posts on here regarding doing "out of the box" marketing. There's nothing wrong with trying something new and different that's cost effective and just overall effective but I think that we sometimes go after the "new and shiny" before making sure that the basics are being done.
I've been in the industry for over 30 years; 10 onsite (activities/leasing space) and the remainder in marketing. Regardless of whether it was 20 years ago when print advertising still worked or in today's digital world, almost every time I've had to evaluate a property that wasn't leasing the way it should be, it has come down to the basics. Some of what's considered to be basic has changed but some hasn't and it all has the same impact on effective leasing.
Before trying things that may or may not work, take a step back and make sure that all processes and products in place are working as they should. Much of the time you'll find that if you tweak processes you can more easily solve a "leasing problem". Show more