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::IDEAS PLEASE::: We have a large hospital nearby that has 100s of new employees moving to town. I’m trying to target these newcomers to let them know of our 4 weeks free special and $250 gift card specific for them as a preferred employer special. I’ve reached out to recruiting for the hospital and they’ve not been very interested in assisting. Trying to think of other ways to get the word out to these medical professionals coming from out of... Show more

Guest Insider Social media posts tagging the hospital, do you have any residents that work there ? If yes reach out to them and offer a referral. Try to drop off flyers to a desk worker who sits at entry to hospital and offer gift cards or something if they send people (bring treats).
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Guest Insider Also make sure the hospital is listed in your ils so if they search your property will come up
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Guest Insider Aloe utilize google to see if there is an orientation date or dates and have little goodie bags in hand with flyers and pass them out outside .. you may get kicked out lol
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Guest Insider Sponsor a lunch in exchange to leave marketing collateral and a chance to speak to them to go over your property.
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Guest Insider You could also add geofencing and target the hospital.
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Guest Insider Sponsor one of the new hire orientation, provide the bagels, coffee etc. Create speciall incentive just for hospital employees.
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Tracy Hall Look for Facebook pages for the Hospital, employees of the hospital, and New to: (Hospital, town, city area, etc) and follow those pages and post specials on those pages. Does the Hospital have a "NextDoor" page?
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Leah Love Geofencing ads
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Roxanne Argana just fyi there are restriction around targeting hospitals but I’m sure you can find places that nurses would eat, grab coffee, snacks etc (on their breaks)
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Guest Insider Ask who’s doing their orientations or residency organizer.
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Lesli Frazier OG: Flyer the hospital parking lot
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Guest Insider Many of the nursing staff are coming through the National Traveling Nurses companies Google traveling nurses). Most housing decision’s are made prior to arrival. Most traveling nurses use companies that help them find housing in advance, so target the companies
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Leah Love I’d also look into furnishing a unit and using Furnished Finder. I rented my furnished house in days with a waitlist because I’m so close to a bunch of hospitals.
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Guest Insider furnished finder is am excellent idea! So many staff members come in and wait to relocate families until school ends OR wait until they learn the area.
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Megan Goodmundson Find an employee or two or three and ask them to be your partner. Ask them to bring cards with info & Qr code and leave them all around wherever they can. Lounges break rooms nurses stations. Of course compensate them in some way.
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Tara Anthony LinkedIn ads, geofencing, PPC/Google search
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Guest Insider Hotels and extended stays. Bring the desk agents some goodies and ask them to share your marketing materials with hospital staff stays. They know who's looking for housing.
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Guest Insider Do they allow you to offer your incentives on their intranet?
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Katie Rigsby Sell it to recruiting as a benefit of working with their facility. They can use it as a tool to attract new hires but you have to sell it to them that way.
*You might also reach out to current residents who work there and make them "ambassadors".
*Reach out to HR/benefits as well and offer to provide breakfast or lunch in exchange for 10 minutes of speaking time at their next open enrollment meeting. This is a time when benefits are being discussed and you can sell yourself as an added benefit.
*deliver donuts or milkshakes or whatever to a different department each week and leave a flyer. I used to deliver blizzards and they LOVED them!!
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Multifamily Operators: Is your company currently exploring the centralization of maintenance services across your properties?
 



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Josh Hayes I’d like to see who else is doing this and get some feedback from them.
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Looking for a texting solution for my properties but need to have a language translator platform with the ability to communicate in different languages as our communities are ethnically diverse. Must be able to integrate with our property management software. Appreciate any suggestions.

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Madeline Nash Key Texting! 
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Jackie Koehler AI leasing has texting and will support different languages
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In multifamily, data is king. With an increasingly competitive landscape, decisions are made using accurate and granular data. NER, advertised occupancy, exposure, and concessions–the more specific apartment metrics you can get, the more data you'll have to base pricing decisions on. The problem is, how do you get specific data? What, aside from spending days online comparing listings, or hours on the phone conducting manual surveys, can you do? ...

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Anybody ever seen this one. Wires running out of the electrical outlets into bottles filled with a liquid. They had this set up all over the house. Also had ripped out pages from a Bible taped up everywhere.

Anybody ever seen this one. Wires running out of the electrical outlets into bottles filled with a liquid. They had this set up all over the house. Also had ripped out pages from a Bible taped up everywhere.
Billy Aamodt Uhhhhhhhhhhhhhhh
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Guest Insider That’s uhh… that’s a new one for me. I have had people do that exact thing with the wires, but never into liquids
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Fred Montgomery That’s a new one for me. Prob thinks the ground will ionize whatever that crap is 🤷‍♂️
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Guest Insider It is a very reckless thing to do. I’m guessing two wires got cut. But they cant join them using tape or by external means as there will be some resistance that will be developed at the ends and cannot ensure current flow. Hence the two wires are put inside a bottle filled with water, so that no external resistance is developed and current flow is maintained without any means to join the wires.
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Kim Chewning I’ve been doing this for 25 years and I keep thinking the day will come when I can say I’ve seen it all… today is not that day! What the heck?!
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Guest Insider Or, they don’t have an extension cord lol
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Guest Insider Sounds like they may have some sort of mental illness.
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Guest Insider What the heck! I have been doing this since I was a kid and I have never ween this. Even with East Dallas properties in the day.
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Jill Wintermantel They probably think they are being spied on in some capacity and are doing that to divert the lines of communication. The Bible verses/pages are to help keep them safe.
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Does your maintenance team share in renewal commission?

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Sara Sprankles Yes. Our renewals are split amongst all property staff. $100 per renewal
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Gary Wilson Removed
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Guest Insider Yes they do, and should 🥰
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Guest Insider Yes, all team members split. $100 per renewal.
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Love stories like this!!

Love stories like this!!
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Multifamily friends, in terms that of evictions, what percentage of evictions are you seeing at your properties / portfolios?
Please provide region and percentage.
I will go first, B+, Market Rate Portfolio in San Diego, CA has 2.5% of residents in eviction.
Interested to see how everyone is fairing out during these tough economic times.

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Miles Scruggs Wow that seems high. SE WA and we are at 0.2%. That seems odd to differ by a whole order of magnitude.
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Chelsea Santiago I manage 9 communities in the nc triangle, only had one for holdover last month but this month I’m filing on at least four
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Guest Insider I’m at a B property in central Texas and I’ve only evicted 2 people in 2 years.
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Sarah Yadira Hong Most people I’ve asked in San Diego, CA are between 1.5 to 2.7% of residents currently in evictions.
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Guest Insider All my years in So Cal I always saw fairly high percentages for evection. What did help over time was instituting higher security deposits. Example: requiring $750 on approval rather than $250. This process took a long time to implement but it really helped bring down those eviction filings. End result was it brought it from over 3% down to .5 - 1.5% Best of luck to you!
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Brandy Blazen 644 units with 1% in eviction located in San Diego.
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Cindy Shearer Screening times 3 when accepting new tenants. The last time we had to file eviction at our B property was in 2020.
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In which areas of your multifamily operation is your company currently utilizing technology to minimize the need for on-site personnel?

If your answer is different from the four options provided, please leave your response in the comment section.

In which areas of your multifamily operation is your company currently utilizing technology to minimize the need for on-site personnel?If your answer is different from the four options provided, please leave your response in the comment section.
Guest Insider None should be an option
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Hello, I manage a small property management company and until now we have not had a parental leave policy.
Would you mind sharing your company's parental leave policy and/or what your experience was like (good, bad, ugly) taking parental leave in our industry? Many Thanks!

Guest Insider Not that I’ve had my babies while in the industry but I wouldn’t follow the norm.
The first company I worked for, there was no paid leave and I had to file short term disability. After, the state did pay me a portion of my pay for 8 weeks. It was like $200 a week, that was nothing. I took 2 weeks off before giving birth - no pay.
But my employer did say I could take off as much time as I needed. My job would be here when I was ready, I just wouldn’t be paid. Which regardless of the pay, it was nice to not feel rushed back before I was physically or mentally ready to return.
I wasn’t ready to return regardless but I returned after 5 months. I was even allowed to bring my baby in for a few hours occasionally when my husband wasn’t able to be home with him because of work obligations. I was also allowed to leave for his pediatrician appointments and then return to finish my time that I’d missed.
I even had a coworker at the same company and his wife needed to be in bed rest but they had...
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Chad Christian Certain states have certain requirements. I’d get with an attorney to ensure whatever states you operate in you are within guidelines
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Guest Insider 12 weeks 100% pay + STD + FMLA. Mothers can take up to 20 weeks paid and an additional 12 unpaid.
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What’s the correct way to go if military doesn’t pay? TIA!

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Guest Insider Same way as anyone else
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Guest Insider If they are military you can't necessarily evict them. If i recall correctly, you have to do an affidavit saying you know they aren't deployed and they get assigned an attorney. Much easier to call base!
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Brenda Sherrill You can call the housing office in base.
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Robin Leasing Contact the commanding officer. That has always worked for me.
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Stacy Carver Always have them list their first seargent as their emergency contact then call them. They will put a boot in them.
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Guest Insider You serve them the required notice as you would anyone else. THEN as a courtesy you can call their housing director who them can contact their command which should be on yur application . The military have the ability to take that three day notice down and get a loan for the rent & when they do that then the $$ can be taken out of their pay. Remember, they rec BAH to cover their rent and utilities and can actually be court marshaled for not using these funds as to what they are attended for
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Guest Insider Please be careful contacting their command without express written consent regarding financial matters. You can be responsible legally for providing that type of information as it’s considered their employer.
Check with your state and local laws but you can still give an eviction notice for non payment of rent as you would a civilian.
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Guest Insider You would proceed the same way as anyone else. If the matter ends up going to court you will be required to provide an scra certification stating that they are active duty and their current deployment status.
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Guest Insider I work for a community in a predominantly military town so almost all of our residents are military, therefore almost all of the residents who don’t pay are military 😂 the housing office is always a really good resource if you don’t know the correct way to proceed with anything when it comes to military. I have Really great relationship with our housing office.
When we go to court to file eviction we already have an Affidavit of Military Status filled out. The only way their military status affects the outcome in court is if they are deployed, then the courts will typically grant a 90 day stay to allow them to come home and take care of things. But yeah otherwise filing on military is just like filing on anyone else 🤷🏼‍♀️ at the end of the day it’s the soldiers responsibility to inform their command if they are in trouble, not ours.
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Multifamily communities experience a surge in activity during the peak leasing season, typically spanning the spring and summer months. During this period, a flurry of new renters arriving, existing residents renewing leases and an influx of prospects seeking living spaces can present challenges for property managers. This chaos can also lead to higher incidences of package theft. Today's renters, particularly younger demographics, love to shop o ...

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During our time in apartment marketing, I have found that the organizations we have worked with are often so concerned with form leads that they overlook their best leads...Inbound Calls. So far this month we received 392 inbound calls... That's roughly 130 calls a week...As apartment operators, are you truly aware of the number of inbound calls your team receives weekly basis? Do you know how many potential residents' calls are missed? If not, i ...

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A BIG THANK YOU to all of our Maintenance folks out there! With out you, our properties would crash & burn in a very short time!! You provide a valuable service to our residents, the owners & the property! You give up your evenings, weekends & holidays, your see our residents at their worst. YOU are there for everyone whether it is a flood, fire or dog poop. You are there to plunge the toilets, clean out the disposal, hang new blinds or fix the... Show more

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We are looking to provide our Community Managers with a cell phone allowance. Do any companies currently provide a cell phone allowance to Community Managers? If so how much?

Thank you!

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Prospects are Looking for an Apartment Hookup…Most of apartment searches begin online, just like a lot of dating pursuits. Hey, isn't apartments.com our multifamily industry's version of match.com? Our online prospect is searching for an apartment hookup, right? Meanwhile, we put ourselves out there hoping that the apartment prospect is searching for a "meaningful relationship" that will lead to a long-term commitment…at our community! Think like ...

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