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Birds of a feather and Residents of like mind

Birds of a feather and Residents of like mind

Birds of a Feather and Residents of Like Mind

Birds of a feather flock together. You’ve heard it before and face it, you know it’s true. Those of like minds always find a way to get together. Those that are surrounded by those that don’t have like minds eventually wonder off and surround themselves with those that do. We’ve made it half way through 2012 and let me tell you this statement is truer today than ever before.

We live in an era where we have more access to likeminded individuals than ever and guess what? We’re becoming more and more comfortable with flying off to where ever we must to meet up with our tribe.

This new generation is not hesitating to do what they have to do to get acclimated with those who assist them with feeling like they belong and even more so like they are living their best lives.

Have you considered this in your thoughts and plans regarding retaining your residents? What if you are losing residents simply because they lack of feeling of connection and belonging? You do realize that if this is the case nine times out of ten you will never know.

What if you put practices in place that allowed you to more closely gauge your residents’ level of satisfaction? What if you were able to take more control in the area of actually engaging them? Well I’m here to tell you that you can.

It frustrates me to no end to see so many property managers continue to do the same thing over and over again expecting different results. In 2010 residents ranked “social activities” as #29 out of 30. I know personally that it wasn’t so much that residents don’t care about connecting socially it’s that they don’t care about managers hosting events that they may or may not hear about and expecting them to come out and have a blast with strangers.

We can’t throw away the idea of doing events all together we have to do it differently, better. We have to do it in a way that it is more effective.

Why are you hosting the particular events you’re hosting? Are you finding some grand idea in an on-line forum and just throwing out there hoping it will stick? Are you creating events based around your personal interests, likes and desires? Are you just doing what you did at your last property only to meet your quota?

Have you considered actually learning what it is that your residents want to do? You do realize that their schedules are all over the place and sometimes trying to get a large percentage of them to come together all at one time is practically impossible now a day? The new way to approach this is to help your residents create their own individual “events” on their own time and to support them and lead them in making this happens.

In a nut shell I’m saying that your residents need you to open the door and give them the OK to create the connections they seek when they seek them and with whom they would rather connect with. This takes a bit of time and focus but once you build this sense of community you will be relieved in knowing that social interaction is going on within your community constantly and not just at some random party that you decide to host.

Your like-minded residents want to meet each other. Be a property manager that cares to connect them. It will be a gift to them in more ways than you can imagine.

For more tips like this or to hire me to come out and assist you with creating communities within your community log onto www.residentkeepers.com

 
This comment was minimized by the moderator on the site

Talisa, Great blog post! I found this point very intereting. "In 2010 residents ranked “social activities” as #29 out of 30. I know personally that it wasn’t so much that residents don’t care about connecting socially it’s that they don’t care about managers hosting events that they may or may not hear about and expecting them to come out and have a blast with strangers." I know from personal experience I avoided any resident function for the exact reason you mentioned--they were strangers. Engaging them and connecting them with others (if they want to) is important. I think that managers sometimes create functions based on what "they" would like or what "they" believe is a good idea. It comes down to finding out what the resident needs and wants--not assuming. Thanks for the great share!

  Maria Lawson
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Thank you Maria. Eventually this industry will "Get It" I'm determined to continue to educate and look forward to assisting the industry as a whole take on this way of thinking one property at a time!

  Talisa Lavarry
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We're just planting seeds my friend.

  Maria Lawson
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This reminds me of a "Teen Night" I threw for kids aged 13-18 at a small, 64-unit tax credit property I managed back in 2007. I don't have kids and don't know much about them. I had a small, but pretty, clubhouse and business center. I set up a TV with a good movie playing in the business center. Popped popcorn, had pizza delivered and had board games spread throughout the rest of the clubhouse. I invited a couple of kids to bring their guitars for a "jam."

Everything went well until the jam started. Music was the great divide!!!!

The white kids went one way and the African-American kids went the other! They got cranky about the music each other was playing on the cd player and music being played in the "jam."

It was very interesting for me to watch this happen.

  Sandy Martin
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Yes,interesting Sandy. I believe that this came down to knowing your residents and simply asking them what type of music they liked or getting several of them involved to assist might have been the solution to this. Thanks for your feedback. I appreciate it.

  Talisa Lavarry
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I agree, it can be hard to determine what will interest residents. I once had a manager who worked for me who was a real genius regarding resident activities and events. He was able to determine what would interest his residents and set up opportunities for them to participate in activities sponsored by the community. He established a tennis club (the property had a tennis court) complete with tennis pro and tournaments. Hiking and biking clubs were started, and were a huge hit. The property was 292 units, located close to the beach, so he took full advantage of the location. Sadly, when he left, the programs slowly fell apart.

  Anne Friel.
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That's definitely the spirit we embody Anne. Thanks for the feedback!

  Talisa Lavarry
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When I planned the night out, I talked to several teenagers about it, first. They told me they wanted dancing, a movie (even which movie) pizza, etc. They just had a HUGE difference in opinion about which music. It really divided them up. They brought their own music, too. The kids with guitars were so excited about the "jam" they couldn't wait for the day to get there.

  Sandy Martin

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