Social media is a crucial tool to incorporate in your apartment marketing plan.

Duh.

We all know this. It's 2021. Everything is on social media. I just bought some yoga pants off of a targeted Instagram ad, got some running tips from a Facebook group, learned a new dance on TikTok and sore thumbs from mindlessly scrolling Twitter. And I haven't even finished my coffee yet!

You already have a social media plan to attract new renters and engage with current ones, of course. And you know to have a call to action so people know how to get in touch with you and to post pictures of your super fun resident events and shimmering pools. Just like everyone else.

So here are some new tips to help your social campaigns stand out. 

Jump on trends and memes. Right after President Biden's inauguration, people thought it was hilarious to post memes of Senator Bernie Sanders, and his mittens, sitting everywhere—a NYC subway, the moon, other memes. It was actually pretty funny. You could have posted a picture of him sitting in front of your community. Everyone was in on the trend, and you would have shown some personality in your feed.

Read the blog.