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Blue 32--Blue 32--Ready, Set Hutt Hutt

Blue 32--Blue 32--Ready, Set Hutt Hutt

Football season is now in full swing. Time to take the passion of the game and use it to your advantage with your residents and with your team. Statistically speaking, football continues to grow in popularity with many different demographics. It is no longer just a guys game, but the amount of women who tune into NCAA on Saturday and the NFL on Sunday is steadily growing.

 

So with such an ingrained passion with so many people, what can you do to use this to retain residents and gain loyalty with your multifamily team? How about dress up Fridays? Let your staff show up with their favorite team jersey. The result? Instant conversation starter when the residents come in!

 

The stuffy office atmosphere is gone and opportunities for fun and engaging conversations now have a breeding ground.

 

Now what about direct resident retention? Pretty well I am sure you know your resident's birthday, anniversary, graduation day etc. What about their favorite football team? Interesting fact to chat about on the community blog and get the residents involved in a little friendly rivalry.

 

How about a fan dress up contest? Or maybe a Saturday tailgate party? Options are probably endless when those wheels start spinning upstairs.

 

Bottom line-- have some fun with your multifamily team and with the residents. Show them both how much you value and appreciate who they are and their own particular passion for such a great weekend pastime.

 

If this is something you have already tried before, please share. I would love to hear how it worked for your community.

Written by Jonathan Saar-Director of Marketing-The Training Factor
 
This comment was minimized by the moderator on the site

Even though I'm about the most un-sports fan I like the idea of integrating interests in your resident retention and staff involvement.

Chick-fil-a had free Chicken Sandwiches Saturday for anyone who came in wearing your favorite college team shirt. The pizza hut near me is also offering a discount off of pizza on game night and the following day based on how many points the Cowboys score.

You could easily pass on these discounts to your residents on your blog, in your newsletter or any of your social media locations. You never know your residents may have some more resources to add and share.

  Elysa Rice
This comment was minimized by the moderator on the site

Thanks Lisa and Elysa.

Nice idea about pooling resources from the residents. Who doesn't like tailgating!! Great time for a company just to relax and get to know each other. Time for some chili dogs!

  Jonathan Saar
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Jonathan - It figures that you'd manage to work football into a post!;D I think the ideas are great! Also, to add to the them, if a property has a great room or clubhouse, host a game day party - even if it is in the same vicinity as the leasing office. Have prospects see your residents enjoying themselves!

  Tara Smiley
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Jon- I love your ideas! Football has become an inescapable part of our culture here in America. I tend to focus on College football (it's just more real!) but you are right that people do become fanatical about the teams they support! I can see how your idea here could be expanded in many ways.

Touchdown!

  Heather Blume
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Thanks Tara-I had to get it out of my system:D. Thanks for sharing your ideas. Great visual aid for the community and something to feature on the community blog and newsletter when the event is over.

  Jonathan Saar
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Heather-I know in my little town that the folks are nuts about it. Every Saturday morning you see flags everywhere. I went to this one guy's house who was a LSU fan. His garage rocked and on top of that his flower beds where all purple and yellow flowers. So it made me think that one of two things could be the truth. Either he had the coolest wife in the world or she was an even more of a die hard fan than he was.

  Jonathan Saar
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Go, Go, Go Big Blue! Fight, Fight, BSU! While not a lifelong football fan, I can't help but be proud of my alma mater and their leap into some FANTASTIC football on the smurf turf. That said, football season can bring folks together for some fun - and these ideas are great for turning an apartment "complex" into a community.

  Jen Piccotti
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I love BSU turf:) Thanks for commenting Jen--complex to community-great thought.

  Jonathan Saar
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Jen- Everyone knows that the best football team of all time and the only one worthy of true fandom are the Kansas State University Wildcats. EVERYONE knows that

  Heather Blume
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Oh no you didn't!

  Jen Piccotti
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