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Fair Housing Alert! Interesting … these have been mailed out here in California. My guess is that testing will follow. Not sure if any of you in other states have seen anything similar, but thought you’d all like to know. We hate to think of someone purposefully discriminating, but sometimes it...

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Laura Renaldo Thank you for this. Do you know if this is a non for profit or something else?
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Valerie Sargent Laura Renaldo it looks like it is put out by the Fair Housing Foundation of CA and HUD.
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Miles Scruggs Wow that is misleading. You don't have the right to live wherever you choose. You have the right to live where you can afford, and that is available to you. I can't simply choose to live at your house. If I make $20/month I can't choose to live in a luxury apartment overlooking central park. In California if I wanted to rent some space in someone's house I have very few rights and they can discriminate against me in a variety of ways.
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What are some of your favorite resident retention tools? How do you create a sense of community and make people want to stay? I always loved our long-term residents when I was onsite. How are you engaging them and having them love where they live?

Khara House Great question! For me I think of this in parallel to annual reviews... The best contact is meaningful touchpoints with frequency, not just when someone is close to that negotiation between staying or leaving!
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Delila House Making sure that your resident events are fresh so that you can stay connected with them. Some things are free and we have to utilize those.
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Hello all! I'm still looking into Empathy and Retention: How are you all extending empathy to your residents when delivering hefty rent increases that are prevalent in many markets today … many people are still struggling, but rent costs are skyrocketing in many areas. What is your messaging? How are the conversations going? How are they receiving the news? Appreciate your help with this research. #empathy

Jacqueline (Jackie) I think the best approach is to give them all the information you can. Sell to them as you would someone brand new. I find it is best to agree that "the market is very high right now" as this reminds them it is not just your property, and also reminds them to weigh the options with a big picture mindset. Is somewhere $50 less worth the move and probable increase from them in 12 months? Don't lose sight of where your market can be in 18-24 months. It is possible to take advantage of a hot market while keeping loyal customers. Even if they do move out now, they are still possible interested renters in the future.
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Jay Koster Our building completed lease up at "must move in" rates shortly before Covid hit. With two years of no increases, we explain that if we are to continue offering housing we must be able to at least break even.

Most of our folks seem to understand that, and are accepting the move to market rent.
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Valerie Sargent Thank you, everyone, for all of this great input!
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