We kept it simple. As soon as the news broke about Pokemon Go, we shared an image on social media that we were "[Our Town]'s First Pokemon Friendly Community." We shared local articles about the game's explosion. Within a week of the game coming out (like, maybe a few days) we had an Instagram contest where residents could post a picture clearly taken on property of a Pokemon they caught and win a prize .... not a drawing, an instant prize: post, tag, share, and win. From that contest alone we more than doubled our Instagram followers (I actually think they tripled), engaged with more local businesses, and generated traffic from folks who simply heard some of the buzz about what we were doing with the game.

Michelle Wood posted on FB a great example of how a student housing community is leveraging it that she personally experienced.

We are looking into partnering with a business (or businesses) near one of our lease ups. We'll offer to pay for lures for them if they'll let us be present in their location that day to interact with people who come to the business as a result. We'll solidify exactly what we're going to do once we find our "partners".

This just popped up from one of our properties! Excellent!!!

The Wind Song Pokemon!

Sponsored locations coming soon.

www.forbes.com/sites/jasonevangelho/2016...mon-go/#5bb821da137e

www.engadget.com/2016/07/13/pokemon-go-s...rands-in-on-the-fun/

I literally advertised the fact that we are steps away from a pokestop hours after it launched in the US.

We live in rural area, so that's a BIG DEAL.

Great idea- I just searched Pokemon promo items & tons of stuff came up!