We kept it simple. As soon as the news broke about Pokemon Go, we shared an image on social media that we were "[Our Town]'s First Pokemon Friendly Community." We shared local articles about the game's explosion. Within a week of the game coming out (like, maybe a few days) we had an Instagram contest where residents could post a picture clearly taken on property of a Pokemon they caught and win a prize .... not a drawing, an instant prize: post, tag, share, and win. From that contest alone we more than doubled our Instagram followers (I actually think they tripled), engaged with more local businesses, and generated traffic from folks who simply heard some of the buzz about what we were doing with the game.