Employ experienced leasing personnel. Put your marketing dollars in paying aggressive leasing bonus’ (no less than equal to one months rent) and you will be surprised at the outcome. Owners have learned you only need the free rent or other give aways if you have a staff that only goes thru the motions of what they are there to do.

Where are you advertising and what sort of advertisements are you using? Even though we all think our properties are special they all blend together for prospects. Make sure your advertisement is something that stands out. And make sure you’re the first prospects hear back from when they inquire.

Unique amenities, ongoing savings for "early birds" ($100 off per month instead of one month free), a very friendly & personal tour (get to know their needs & how you can meet them better)

Social media craigslist , Facebook market place and Tik Tok 3 times a day works at my property got it from 65% to 97 occupied

Offer one month free to current resident as referral....instead of offering to new Move-ins. Sometimes offering No special ....makes you special. (Do drawing instead for a 75inch TV for December MIs only) And the residents are the best leasers...it will create a buzz.
Also this sounds crazy...but order the GIANT size candy bars online...stack them up and give away one for every application filled out. (CANDYLAND)

It’s so hard these days! I am 100% invested in spending as much as you can on SEO optimization, geofencing and Pay Per Click ads.