This is a serious concern, people!

With the next property manager down the street advertising 10 weeks free AND a front desk that actually answers calls on the first ring, a daunting reality might set for you.

Nurturing residents better could have easily increased your occupancy percentages this month 🤯

Pretend like you aren't bothered by that NTV that was just placed on your desk, but that's just another vacant that people are waiting for YOU to backfill.

Work smarter, not harder folks 😮‍💨

Let's ensure the residents we welcomed into our community never have a reason to leave!

Ask yourself…

Do my residents feel a part of the community?

Are their concerns addressed in a professional manner?

Do their work orders actually get completed within 48 hours?

Your residents are NOT Sims characters without feelings and/or emotions.

Just like us, they want to feel like they belong and can take pride in their most vulnerable place.

If they don't perceive that they can get this from you, they will find it elsewhere.

Trust.

My favorite resident retention event was in 2019 when my very first leasing team and I organized a glow-in-the-dark laser tag night within the courtyard of our community.

Afterwards, we had a complimentary fully decked out hot chocolate bar in the club room to socialize and warm up at the end of the evening.

Every single month my manager made us organize an event that was sure to attract a crowd.

I didn't get why then.

And funny enough, when renewal season came around that year, I realized immediately that nurturing residents is as big of a skill as selling them to get into your community in the first place.

⁉️ Question of the day: What was your favorite resident event you've helped put on at a property? ⁉️

Remember, the hardest part of anything is the part you don't know. Make sure to follow me to stay up to date on all things multifamily. Let's win together!