Back in the pre-industrial era, horses were the backbone of the industry and used to power everything from transportation to heavy lifting. Then came James Watt, who not only revolutionized the world with his improved steam engine but also introduced a metric—Horsepower—that helped us quantify power in a way that transformed the Industrial Era. Today, we stand at a similar crossroads of a new revolution driven by AI and automation. Just as W ...

Don't let cold leads grow colder.Every multifamily marketer sits atop a goldmine of dormant leads. But are you tapping into their potential?  Why It Matters? Reviving a dormant lead is 5x more cost-effective than finding a new one. However, with the continuous churn of leads, dormant leads often get overlooked. But remember: bringing them back to life not only saves money but can also boost conversion r ...

Tours should be a click away, not a quest.What if scattered tour options and unclear CTAs on your site are keeping prospects from their dream homes?Consider this scenario: Linda, a prospect, is excited to tour your property but grows frustrated when she can't easily find her desired tour option. After countless clicks and wasted time, she questions if the in-person experience will mirror the complicated onli ...

One of our recent polls revealed a key insight: 50% of multifamily professionals believe AI for Agent Follow-ups can drive toured prospects to apply.This underscores a prevalent issue: agents often lack the time for consistent, effective follow-ups, leading to lost leasing opportunities.AI emerges as a promising solution.Why it Matters:A focused, AI-enhanced post-tour follow-up strategy is essential.It ensur ...

Is your high-quality lead pipeline not translating into scheduled property tours?The culprit may well be an ineffective email marketing strategy. Let's refine it and explore how to maximize lead-to-tour conversions.Why it Matters:Effective communication is the key to successful property tours.The hurdles? Agent shortages lead to missed follow-ups. Siloed tools create fragmented messages. Inconsistent b ...

Boost resident satisfaction and retention, one email at a time.Communication ranks in the top 3 reasons residents renew their leases. What if a unified process could level up and automate your communication efforts?Why It Matters? Unified Process across Full Lifecycle: Streamline all resident communications, from welcome to renewal, with a single, unified process. Consistent Brand Voice: Maintain a con ...

Your email outreach can turn inquiries into signed leases—when automated strategically.Consistent, timely communication is key to getting prospects to apply for the lease. Use a unified process to automate messaging at every step of the prospect journey.Why It Matters? Unify Process across Full Prospect Journey: It handles all your communications, from first contact to applying for a lease, making it easier ...