Hi everyone! I wanted to know if anyone has been able to apply current marketing strategies from other industries to the Multifamily industry with success?
Felicia NormanOh, do you have a specific industry in mind? Hospitality?
Janet CornettI say this a lot, but anytime we stayed at an All-Inclusive I took a lot away from the trip. Just how willing they are to help with anything. Making you always feel important!
Khara HouseI forget what book I read that applied fast food service to multifamily, but... I must say there's nothing quite like slipping "extra scoop of fries" service to property management ????
Rebecca Williford is the Marketing Director of Haley Residential.
As marketing director, Rebecca has global responsibility in lead acquisition, attribution, analysis and content development for Haley Residential’s portfolio of 50+ multifamily properties. She champions Haley Residential’s mission: connecting people, spaces and lifestyles.
Rebecca brings 10+ years of marketing experience across multiple industries and business scales. Prior to joining Haley Residential, Rebecca spent time working as a marketing manager with XO Group, Inc. (formerly known as The Knot, Inc.), the nation’s leading wedding website. She also served as the marketing director for local Midwest beauty tech startup Bloom.com and as a marketing program manager with insurance giant Mutual of Omaha.
As a marketer, Rebecca’s passions include serving up complex information to the right audience at the right time, resulting in mutually-beneficial business-to-business and business-to-consumer arrangements. Rebecca holds a bachelor’s degree in marketing management and MBA from Bellevue University. In her free time, Rebecca serves as an adjunct professor and follows her city’s motto of “we don’t coast” by exploring new entertainment and adventure destinations in and around her hometown of Omaha Nebraska with her husband, 13-year-old son and miniature schnauzer.
Centrally Located in Omaha, Nebraska, Haley Residential operates more than 50 multi-family properties across the United States. Haley Residential acquires and maintains apartment communities that provide quality living spaces to its residents and value to its investors.