Multifamily Insiders recently conducted a survey where we examined trends in apartment marketing practices. Our survey asked responders to answer the following question: “What has been your best marketing campaign so far in 2012, and why?” Below are the actual responses, only slightly edited for readability and some duplication.

The entire survey, with industry data on the average cost per lead, average cost per lease, growth and reduction in marketing spend, mobile marketing, social media marketing, and other key marketing trends can be purchased here: Apartment Marketing Survey