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Attraction and Recruitment for Property Management Companies
Attraction and Recruitment for Property Management Companies
Employer Branding is defined as the reputation that your company has as an employer and is concerned with the attraction, engagement, and retention of team members. This newsletter will be focusing on the attraction and recruitment aspect of Employer branding.
One of the first steps in the process of building an HR department for a Property Management Company is evaluating the Employer Brand. Yes, you know what makes you great. But do prospective new hires know how amazing you are?
According to the World Economic Forum in an article published 2/7/23, there are around twice as many job openings in the US as there are unemployed people. Job seekers have a lot of opportunities so it's crucial that as an employer you are taking active steps to stand out. Here are some actions that Property Management companies can take now to help them stand out to prospective employees.
Employee Reviews- Ask some of your most loyal team members to leave a positive review about working for the company on one of the posting sites you use to recruit-such as Indeed. Applicants value having access to this feedback.
Get Social!- Some property management companies have created a habit of posting only vacancies for rent or open job positions. Use your socials to attract job seekers who are looking to work at a place that will value and recognize their contributions and milestones by posting those of current employees. Show prospects you have fun by sharing pictures of company outings or contests. Post things that convey your company's mission and values (without being political).
Benefits and Compensation- Analyze the market to determine the standard compensation and benefits offerings of similar companies in your area. Use this information to compare the standard with what you currently offer.
Make a good first impression by adding these points to your interviewing script:- Highlight Career opportunities during the interviewing process- There are so many opportunities for advancement in the Property Management Company for every position! Us the interviewing process as a time to highlight the benefits of beginning or continuing a career in the property management industry. Mention that, whenever possible, your company prefers to promote from within rather than bringing on new team members…but of course make sure you are practicing what you preach by following this approach as well as by offering the training necessary to earn those promotions.
- Stability- If you are a growing company, mention to prospective candidates how your unit count has grown and will continue to grow in hopes of reiterating to them that they are applying for an exciting opportunity with a company that they can grow with. If your company is in a maturity phase, mention how long your company has been established for and, in general terms, how you have come so far and have remained successful.
Even if you are not currently hiring, consider taking some of these actions now to start building a strong employer brand!
