Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Engaging Today's Distracted Consumer

Engaging Today's Distracted Consumer

Given the rapid advances in recent technology, the modern apartment search relies heavily on digital mobility and connectivity. Today's consumer can search for their perfect apartment from their phones, tablets, or computers, just to name a few. The vast resources available today provide the ability to personalize their search through an integrated use of multiple mediums. The popularity of social media, ratings and reviews, mobile and video should influence business professionals to adapt to the new consumer. 

p">Gone are the days when flyers and yard signs attracted the majority of renters. Why spend a weekend driving around neighborhoods of interest when they have apartment shopping at their fingertips? Did you know that 90% of consumers rely on internet listing services, while 48% use mobile applications? <p">One's evaluation of an apartment relies on the quality of published content. Today’s ephemeral consumer relies heavily on visuals to gather information. In fact, photographs serve as the main resource for 80% of consumers when apartment shopping. High-quality photographs are visually appealing and attract renters to further research an potential place to live, especially when showcasing featured amenities.

What else entices these consumers? Location! It's a key player when it comes to narrowing down the search for an apartment. Location-based searches give consumers the ability to accommodate individual preferences, such as specific neighborhoods or school districts. In fact, 69% view location as a major factor in the decision-making process.

In a world where the consumer’s search for an apartment crosses the path of multiple mediums and is constantly evolving with new technology, keeping up becomes more and more difficult every day. Delving into the possibilities surrounding mobile, social and video, allows today's industry to more effectively reach and engage with rent-ready prospects.

Rate this blog entry:
1
 
This comment was minimized by the moderator on the site

LOVE IT!!!!

  Management Consultants of TN

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location
  STOP ask yourself do you do your follow up calls or thank you cards?!?!?!?  By Jolene Sopalski Leasing Specialist WRH Realty Services If you answered no to that question then I want you to hold up your right hand and pledge the following “ I will  start following up with my prospects no prospect will go un-followed up”. Good now if you are one of the ones that said yes I do my follow up calls and thank you cards I want to give you a big hug so just picture me giving&...
Demand for apartments in Dallas/Fort Worth is getting back on track. During the first three months of the year, renters absorbed 6,520 apartment units, the best quarterly demand performance seen since fall 2007. The occupied apartment count climbed by 9,970 units between March 2009 and March 2010. It appears that a stabilizing local economy is allowing apartment demand to pick up again. While the annual employment change numbers still look pretty bad, most of that loss actually occurr...
Here comes everybody Above is the clever title to a very brilliant book written by Clay Shirky and I think it relates to a movement that is happening in the multifamily space. I have noticed more and more major players, as of late, using social media to market their apartments. And, it seems like with every passing hour I am reading a new press release, blog post, tweet or Facebook update about someone trying their hand at it. All of which I think is great news for the multifamily space; that is...