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Apartment Marketing Ideas Blog

Multifamily professionals get insanely actionable apartment marketing ideas, strategies and tactics for increasing leads and occupancy.

What Are You Handing Out to Hot Prospects?

What Are You Handing Out to Hot Prospects?

When was the last time you took a good look at what you were giving out to prospects that just toured your community?

Is it just an application? A community folder with the application inside? A brochure?

Why not switch to a custom branded box that wows your prospect. Then fill the box with your necessary information plus a few extra goodies.

You could call it your “New Lease Toolkit.” What would you put inside? Here are a few ideas:

•    Floor Plan Sheets, Brochures, Application

•    Local Area Discounts, Movie Tickets

•    Tape Measure, Candles

•    Scratch Off Lottery Tickets

•    Candy

Here's a recent box we created using Packlane.com.

Packlane lets you customize every square inch of the box - inside and out. The cost is minimal and you can order as many or as few as you need.

Don't forget -  Your  overall goal is to give your hot prospects a leave-behind that holds their attention. If your box is good enough, you may even benefit from a prospect opening the box on video and then sharing it on social media.

Consider this - on Instagram you’ll find over 475,000 posts tagged #unboxing. And since 2010, YouTube videos with “unboxing” in their title have increased 871%.

What would you rather have - a fun box full of goodies or a community folder with information?



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