Applications count towards your ability to get an application only. You get paid for the lease and that is your closing ratio.
I've always considered a minimum of one of every 10 tours should end in a signed leased.
How do you calculate a leasing agents close ratio? Is it based on applications or approved leases? For example, if I tour 10 people and get 5 to an application, that's a 50% close ratio. Or if you take the same scenario and 4 sign leases and get approved that would be a 40% close ratio. What is the best practice?