Hopefully you submitted the the original budget in writing and have a copy.
Resubmit the budget with a memo stating you recognized the need for the revised budget (dated) months ago as a drop in residency was coming.
, distribute at restaurants, beauty salons, coffee shops, Chamber of commerce, BBB, etc.
Submit a revised emergency budget, explaining that you will continue to utilize Craig's List and the other things you are doing but with a % vacancy with a $oo,ooo.oo monthly short fall you need massive public awareness and all this sites combined will, repeatedly, put your apartments front of X amount of people.
Do not give anything away. No TV's, no free rent, nothing. I told prospects that, unlike most apartments complexes we didn't need to give anything away to acquire tenants. I also raised the rent 100 per month and offered a $50.00 per month discount to those 55 and older. $50.00 to active or retired military. $50 discount to those who signed 2 year lease.
Never complain to the company that it is their fault because they did not listen to you earlier. Keep every thing up beat. If they fire you, SUE for lost wages and harm to your professional reputation. Lay your ground work to succeed either way.