It is true! I was just telling this to one of my leasing peeps. Hate to say it but divorcees were my fave to lease to lol

Divorce attorneys referrals

I am always amazed at all the time and energy put into “outreach marketing” when they do little to no effective online advertising, ppc, or enhancements to their online footprint. Just my opinion but I see it all the time.

Consistency and connection! The goodies are easy and fun but it's YOU that really makes the difference!

I agree with Lisa. Who is your renter? Who can you PARTNER with? Don’t just throw collateral out. Some examples: Home builders- if you’re in a hot housing market they may have a customer who needs an apartment fast. If you’re dependable they will refer. They want a great experience for their customer *we have a property that has a lot of divorcees. We’ve partnered with local family/ divorce attorneys with nice collateral to give to their customers. *Can you get your community on an major employers internal website for THEIR employees? (school districts for teachers?). It may seem like more work but it is usually more cost effective and get better results. *Eat out around your community and be SUPER NICE and talk about how great your community is. Word travels

Here's the biggest problem with what most properties call 'outreach marketing". They simply start hitting up anyone and everyone in their neighborhood. Not the smartest thing to do. Good outreach marketing has a WRITTEN plan with goals, strategies and takes into consideration current and upcoming vacancies. Remember, a goal without a plan is just a wish.