Have you considered adding in-unit laundry? The Ventless dryers matched with front loading washers use a lot less water (12-14 gallons per load) and electric and the washer/dryer combination machines now come in two sizes and connect to 120 volt/12 amps. LG makes different models

So many great ideas! I agree with Lydia, some of the best websites I've seen have displayed the lifestyle that targets the group of people that the apartment is targeting.

For example, I live in Denver and I lived in an apartment complex whose homepage displayed an image of mountain bikers riding down a dirt path with the Rocky Mountains in the background. The property managers also had the photographer include pictures of our town's center and parks.

As you can imagine, these images have a powerful influence on that specific target market. As a result my neighbors tended to be young families who were into outdoor activities. This in turn created a stronger sense of community.

No, the property is not.

If you have no money to design models or upgrade them, you could use:
- Urban Lola - silhouette wall graphics peel and stick and peel and stick again. If you don’t like it in your bedroom move it to the bathroom or if you are moving from a condo, apartment or dorm room – this is where you take it with you! Reuse and start fresh – do the green thing.

A few other ideas:
- Press Events - are a great way to bring good people to your community. We adopted a local park in Phoenix and got lots of good publicity. The residents got involved as well as team members.
- Visit your area doctors and leave coloring books for the children with a “complements of XXX Apartments” and information on the front cover. Or visit area doctors offices with a newspaper and the flyer attached to the front with property information. Visit your area vets and leave treat bags for cats and dogs with a business card attached.
- Do some research and highlight some of the other features that the neighborhood offers, such as historical districts, parks, shopping, and cultural events.
Hope some of this helps!

Decide who your target client is going to be- Where do they work, shop and play? That is where your marketing tactics will be best spent-
Also video your first flip unit and start posting each unit on youtube- We have done this and it reaches a much larger demographic- include the link on all email responses etc to get the show out! ;)
Think recession proof on your new demographic and then go get them! Emergency employment sectors, Medical employment sectors, state and city employment sectors and larger local business
Before you can do any of this you must change the image and perception of the community and every detail counts- from the moment a prospect drives through the main entrance -every single detail counts. Flowers, signage straight, trash free, nice crisp entrance and show product will be key
Your team's attitude in this flip also is key- are they excited about it? Do they see the big picture? Get them involved, listen to thier ideas and push the energy level through the roof! A good manager is not a manager- he/she is a leader-
If your leasing team and service team is not in it to win it- it is a lost battle- they are your front line! Make it a TEAM effort and set short term goals for both sides
If you have a resident or 2 that work at a place that you would like to tap into then start working with them to get collateral materials through the door
Have a ribbon cutting through the chamber or hold a press event and ask your vendor to sponsor it- the vendor doing the flip would like the extra press I am sure- I am sure that company would not mind buying some food and helping with collateral costs-
I could go on but at the end of the day- Your energy level and motivation to your team will dictate how far this goes :woohoo:

The fastest way I find is to be the center - make a list of businesses within walking convenience to your property. Co-op market with them. Pizza box flyers, print your your own tray liner ads for local deli or diners, coffee cup hand grips, logo print labels for water bottels in your office to prospects, co-op w/ drycleaners, florists, Yes on Vista print cheap print options, visit your local chamber of commerce, let the chamber and other local community organizations use your clubhouse for a host site for local business seminars and meet & greets, offer cluhouse space for churchs, local community classes( host classes free to public, self defenses,job placement, resume writing,coupon classes,wedding planning) or be the community outreach project drop off location for your own charity, Host a shelter pet adoption day, Host a day of health blood drive and mobile health van visit call red cross,donate staff to work a community event or charity wear your logo shirts-help paint or fix up a local park or recreation area, pet shelter, habitat for Humanity project, Be a Volunteer!!! Pick a wall in your office, put up flyer box holders and showcase select area businesses invite them to restock their wall slot monthly and their employees recive 3% PEP, use their coupons & flyers in movein baskets & co-op market with them- get a spot in their company newsletter, or a flyer with employee paychecks, or sales flyer in shopping bag,church newsletters ad offering your specials, brochure holder in any lobby, the dollar store is a great place to buy stuff, Focus contacts to viral people( servers, cashiers, fast food workers,offer to place "friends Of Abc Community" banners or links from your property website to their business,friend every area business on your facebook and post movein specials on their pages and invite them to post resident discounts on your FB page and ask propects after a tour to LIKE you on facebook and recieve extra application incentive. Be the center !!!! :lol: