1. Have your attorney contact media stations to 'cease and desist' if they are showing any coverage of your apartment, or mentioning your apt property's name.
2. Do not give interviews to the media, except to say what your attorney says to say. (You do not want bad publicity from an incident where what you say can be edited for most 'shock appeal' on the nighttime news.
3. Contact other apts nearby who are most likely also being affected by the incident and work together to make a 'game plan of action'.
4. Use media (facebook, twitter, etc.) to show that your apt is serious about safety of residents and steps you already take (screening, courtesy cameras, patrols, police personnel living on-site, neighborhood watch participation, etc) as well as measures you want to begin to take.
5. Ask residents for their input and recommendations (will also help them feel less powerless) and for any good idea, let everyone in your apt community know you the idea and are implementing it.

If you work with other apartments in the area also being affected by the incident, it will save all of you time, as well as help all of you regain applicants.

I'd think the most effective thing you can do is reassure residents. Maybe have a police officer come out and give a talk about his recommendations. Be proactive and show you are concerned about your residents and area community. Get you local representatives involved, as wel...and always get things okayed by your attorney.

The incident can help bring your community together, rather than splitting it, if proactive and it results in changes that are positive and residents see that.

lots of good ideas! Please consider a flyer, newsletter, letter to all residents, maybe on a small sign on each desk "Crime has no address, it can happen anywhere. Because it happens once doesn't mean it will happen again."
Time will take care of this; people forget. Stay positive, encouraging and upbeat.
Crime, wrongdoing, evil is all around. Schools, churches, driving, theatres, concerts, restaurants. We must all stay aware of our surroundings, and continue on with our lives. If we don't, evil wins.

Instead of crime watch meetings, name it resident outreach, or resident night/ just resident meeting.

Most importantly - don't allow folks on the leasing team to "skirt" this issue - when folks ask, tell the truth - things like this can happen anywhere - the thing that's great about living at a managed community is that you have an entire team of folks working to help you through it! If they leased and cancelled - I'd call them back and offer to discuss in person with them what they are concerned about. Especially if it's not at your community. It's a "knee jerk" reaction. What kind of media attention has it received? Maybe you should be pro-active and contact those who've leased to see if they have any questions - and tell them what you can. It's a hard situation - but you'll make it through!

I shared this post last year after the brutal murders that happened in Las Vegas - I was hosting an event there for my client MBC at the Mandalay Bay only a few weeks afterward. Although this incident was obviously much larger scale, I thought it might be helpful for you to see what they put together as communication for us to share with regard to measures they had taken to enhance peace of mind for those concerned. There were a few groups that canceled events like your canceled leases, but we definitely stayed and showed support to the hotel and the city, as did NMHC. Here is my post:

“I have been in close contact with my event planning team at Mandalay Bay this week. For those attending our Multifamily Broadband Council event there in a few weeks, or NMHC OpTech the same week - or anyone who wants to help Vegas - I thought you might like to know some of the things they have put in place after the events of this week:

"First and foremost, security continues to be a top priority. Our team is working tirelessly to protect the safety of our guests and facilities. The security teams at MGM Resorts International have always maintained security measures to ensure the safety of our guests. With the recent events in mind, we have moved to an elevated security level to ensure an added level of security.
While we do not ordinarily share the specific details of our security plans, Property and Corporate Security teams have implemented many added security measures and we have outlined a few for your reference:

• Increase security presence at critical locations
• Conduct additional K-9 sweeps of major public gathering areas
• Enhance local law enforcement presence on property
• Restrict vehicle parking on or near the building perimeter
• Selective vehicle searches
• No staging of vehicles
• 24 hour key check at guest elevator lobby
• Maintain active surveillance of critical locations

We have also spoken with a number of other owners in the hospitality industry, and we are all committed to working together to coordinate efforts as a whole to protect the safety of guests at all resorts. Our focus on security and guest services will ensure that Mandalay Bay continues to serve as a premier convention destination."

I have no doubt that Mandalay Bay will be one of the safest places in the country for us to be. I asked what we can do to support Vegas during this time. Really, it's about the #VegasStrong initiative, and continuing to go to Vegas and support the local businesses and industry there. One said, "Vegas now more than ever, needs your support, and what better way to demonstrate how strong we are collectively as a country." She said she didn't know anyone who didn't know at least one person who was among the dead, injured or even unreported injuries from Monday. We both got a little emotional during our conversation.

I was touched when my onsite coordinator sent me a message yesterday that said, "Thank You for your empathy and support. We need support more than ever! The past 72 hours have given me the opportunity to reflect on all aspects of life, family, business and myself. If there is one thing I know it’s that Las Vegas is resilient and we will be stronger than ever. Again thank you for your empathy and understanding. It’s a time to lean on one another and demonstrate respect and kindness."

So let's continue to lean on and love Vegas, to be kind to one another, and to support them in whatever ways we can. For myself and MBC, it's about standing with Vegas and proudly hosting an event at that gorgeous resort destination. For others, it's donating blood to help build up the reserves again. And for those who can, it's about donating dollars to help the families of the victims of the shooting. You can do so here: www.gofundme.com/dr2ks2-las-vegas-victims-fund

For those who want to take action, I turn to the words of Strategic Advisor, Shelly Palmer: "As we grieve for Las Vegas, I wonder, will it ever be the right time to start an intellectually honest discussion about gun violence? You probably have thoughts about this too. If so, please take action. Visit facebook.com/townhall to contact all of your elected officials. Tell them what you want them to do." I personally have always liked Australia's approach.

My heart remains with Vegas this week. Let's all continue to love and support that city and the people there. #VegasStrong ❤️❤️❤️

All of the above and change the name of your community!