I recently worked at a community that was charging an amenity fee of $25 per month. We were the only community in our sub market charging this fee. The pool was shut down multiple times during the summer. The pool was only seasonal and was completely shut down after Labor Day so the residents couldn't use the fire pit in the fall/winter. The fitness center was sub par with outdated equipment.
The tennis courts had multiple cracks on the surface and the nets were torn. There were no resident events to build a sense of community. IMO, if you are going to charge residents an amenity fee make sure they are quality and residents have access to them year round.

Owners want to attract Professionals to their apartments. They compare the amenities each property offers. They will pay a higher rent with the desired amenities, but do not want to be charged all kinds of small monthly fees on top of the rent. We add this value into the monthly rent.

I agree with Robert. It's time to just build the rent with amenities included. Then you don't get the "I never use the pool" arguments

We are a "fee free" community and our residents love it!!

Zero.. as all we have is a seasonal pool (that isn't' even heated) ...

We charge an amenity fee of $10 per month