Bianca,

I would love to talk about a couple of solutions we have come up with our clients at Rent Dynamics. Email me This email address is being protected from spambots. You need JavaScript enabled to view it..

Look at the basics. It is usually one of the three P’s. Product, Price or People.

In my opinion, you have to take a step back and figure out if you have a people, price, product, or promotion issue. Right now closing is at 20% and and conversion is at 30% so you’ll want to find creative ways to improve both.
The biggest opportunity you have to do this are the 39 people who toured and didn’t lease as they can help you figure that out. Ask them what changes would’ve made them choose you (and where the leased instead). It might be a easy solution and you might be able to convert some of that traffic by implementing a change they recommend

Kathleen Silver income is one of the reasons for denial, but honestly it’s because they’re way way far off on income. To qualify more we’d need to drop to 2x the rent which concerns the owners because I feel I’d end up in housing court more often. I appreciate the suggestion and I’ll mention it to ownership!

Bianca Carlson perhaps with a score of 700 + you lower the income requirement to 2.5x? Perhaps the area the building is in is not a draw for higher income persons? If that's the case then creating higher traffic is the way to go - play the numbers.

Bianca Carlson bingo!!! Get it girl! Be the “go to” apartment community for Jet Blu. We had a huge Panasonic following in my market and there was one community who had the advantage with them. 60% of their residents were Panasonic employees. Be the envy of your competitors. You got this!