We have self-guided tours using a simple app developed in-house. It's hugely beneficial in terms of saving money and time and adding to our customer service. We have found that more and more people of all ages want to do almost everything possible digitally, on their own time, and without interacting with other people in-person. We still offer in-person guided tours during LIMITED hours -- when our "community specialists" are on-site anyway (mostly addressing the needs of current residents) -- but there's no need or demand for them to return in late afternoons, evenings, or weekends to give tours.

We piloted Tour24 at our property in Washington, DC. Been a great success. Our closing ratio about 30%, on par with standard tours. We found the experience sought after by older prospects who know what they want and need little hand holding. The work is in the front-end setting up tour path and romance copy about your spaced.

David

what company are you with? Is it multi family? I am very interested in knowing more.

We are having great success with self-tour at our Centre Court property in Louisville and plan to expand it to a lot more of our properties soon. The important piece is that you give your prospects an option for guided vs. self-guided and that you still have built in point for your team to interact with your prospects. We are using Power Pro for the backend technology and are seeing very positive feedback from our satisfaction surveys

Eric Ray

Some facts to highlight...

1. Self-touring is not new (it has been adopted by property managers since 2011)
2. Our self-touring is secure (we use at a miniumum 6 security checks to vet a prospect)
3. It is coming to multi-family (up to 14% of properties added to our system are apartments)
4. Self-showing does NOT require expensive hardware
5. 50% of self-tours happen outside of a M-F 9-5 schedule and typically supplement leasing office hours.

I am happy to answer any questions here or at the upcoming NAA conference.

Thank you for the positive feedback about Rently! We have seen quite a huge uptick in adopotion of our self-touring in MDU.