Reply: Leasing Bonus Plan 2010

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I have a property that is struggling and I don't feel that the current bonus program gives enough of an incentive for my leasing staff to take it to the next level. I'm actually working on a program that is tiered based on how many move ins occur in a month to push the staff more. It was also enable me to tie the bonus into the monthly goals.
Posted 12 years 6 months ago
I asked for an update to this question to bring it up to 2012, and got the following responses. (I've removed names as I haven't gotten permission to share.)
  • We do $25 for 6 mo and $35 for 12 mo. Leases and renewals. delinquency bonus between $200-$500
  • $50 for renewal, 40 for lease, 12 month, 1/2 for 6 month.
    Cambria, your incentivizing them to do 6 mo renewals
  • Amanda Moomey - $50 starting bonus per lease over 3 months. $25 per renewal then up to $50 after 60% are renewed. quarterly revenue and expenses bonus varies on budgeted amounts
  • $50 for new lease and $75 for renewal
  • ‎$50 for a 6 month lease and $100 for a 12 month lease and it is the same for renewals. $25 for 3 month leases also.
  • We have $50 a lease and $50 renewal.
  • We have $300 per net lease that goes into a pot and is divided up by percentage among the entire staff minus the mgr who may or may not get a quarterly bonus. In my over 30 yrs in business I feel this is very good and takes care of everyone on a conventional community. The only flaw is it doesn't really properly address renewals. After property is 97 percent occupied it goes to a 3 per unit in a pot to be divided
  • On a student community the best bonus structure I have seen was named "there is no I in team". Depending on community size and budget so much money went into a pot per lease rented during lease up in sept after move ins that pot was divided up with percentage breakdown by mgrs. Key personnel in office 50 percent. Part time leasing 25 percent. Service team 25 percent the reason for waiting until after turn was so that all parties employed including part time would remain through turn and carry over into next month when paperwork and everything else is so critical.
Posted 12 years 6 months ago
Mindy Sharp
I pay a minimum of $12.50 but will go as high as $14.50 for a great Leasing person. I love giving the maintenance team part of the renewal commission. At my current property the company is not on board with that - yet. Leasing consultants work weekends, but my Leasing Manager generally does not.
Posted 14 years 10 months ago
Lee Ann
I like that plan and its makes sense. It will definitely separate the rock star sales agent from the mediocre. As a Leasing Manager I want to be valued for more than just getting the lease..but getting the best possible and highest closing sale. Real estate agents make commission by closing on the highest and best deal too for the owner.

We do have to be sure that agents offer every prospect equally the same deal daily to avoid fair housing issues. I am definitely going to refer the plan to my company. We have been trying to select a new plan that is fair to all and has inclusion for maintenance that really seeks to inspire them as well to keep up excellent and timely customer service all year to impact renewals and living experiences.Thank you for responding.This is a fairly big cost area depending on the size of your community and staff.
Posted 14 years 10 months ago
Also, this is calculated after any concessions are taken off the total lease value. So discounts or concessions impact the commission.
Posted 14 years 10 months ago
Great bonus plan! All too often we see companies incentivizing their staff "backwards" ... "Have too many units available? Give away more rent (specials all over the board) and reward the leasing staff with a higher bonus for giving away the product."

It definately is a better plan to have the community staff (and their compensation) aligned with the goals of ownership.
Posted 14 years 10 months ago