The sure deposit is a waste of money if you have good credit and can qualify for a decent security deposit on your own.
Sure deposit is basically an insurance to the owner (apartment complex) that they will get their money for any problems or outstanding charges after a tenant moves out. It does not mean you as a tenant will not have to pay for those charges, It means that the suredeposit company will pay the charges to the apartment complex, and then they will bill the tenant for it.
It is usually misrepresented as it was for me.
I was told I was purchasing a $500 bond that would cover any damages etc. when I moved out of my last apartment, and that I would have to pay any damages over that $500 if there were any. I paid just under $90 for this sure deposit (for $10 more at another apartment complex I could have gotten a refundable security deposit, i felt so stupid.) I had a bad accident breaking my right ankle and needing surgery right before I moved out of the apartment. Since I was told I would only be responsible to pay any charges over the $500 that the sure deposit covered, and I was having such a hard time getting everything moved out in time, I decided to go ahead and not have the carpets professionally cleaned and let the sure deposit cover those charges. Had this happened somewhere where I just paid a regular refundable security deposit, my deposit would have gone towards the cost to have the carpets cleaned. Instead, the sure deposit was $90, and then I had to pay an additional $250 because the apartment complex decided to charge above and beyond the price to have carpets cleaned. The sure deposit company paid them for the charges and then sent me to a collection agency to recoup their charges. I was not happy. I felt ripped off, and I will never use sure-deposit again.