Rebecca Williford's profile| Property Management | Resident Retention

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Hi everyone! I wanted to know if anyone has been able to apply current marketing strategies from other industries to the Multifamily industry with success?

Brent Williams, Felicia Norman and 2 others

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Felicia Norman Oh, do you have a specific industry in mind? Hospitality?

Janet Cornett I say this a lot, but anytime we stayed at an All-Inclusive I took a lot away from the trip. Just how willing they are to help with anything. Making you always feel important!

Khara House I forget what book I read that applied fast food service to multifamily, but... I must say there's nothing quite like slipping "extra scoop of fries" service to property management 😂

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Rebecca Williford is friends with Brent Williams

Brent Williams and Steve Wunch

Brent Williams Great to see you on here, Rebecca Williford!

Steve Wunch Hi Rebecca!!! How in the world are you? Would love to catch up sometime!!

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Contact Information
Occupation
Marketing Director
Year Started In Multifamily Industry
2017
Closest Major City
Omaha
State
NE
Phone #
402-408-4045
Mobile phone #
402-677-1900
How Do You Like To Be Contacted?
By Email
Zip Code
68127
Member Type
Corporate Professional (non-Executive)
Country
United States

Education
Highest Education Level Achieved
Graduate Degree
College / University
Bellevue University

Profile
About me
Rebecca Williford is the Marketing Director of Haley Residential.

As marketing director, Rebecca has global responsibility in lead acquisition, attribution, analysis and content development for Haley Residential’s portfolio of 50+ multifamily properties. She champions Haley Residential’s mission: connecting people, spaces and lifestyles.

Rebecca brings 10+ years of marketing experience across multiple industries and business scales. Prior to joining Haley Residential, Rebecca spent time working as a marketing manager with XO Group, Inc. (formerly known as The Knot, Inc.), the nation’s leading wedding website. She also served as the marketing director for local Midwest beauty tech startup Bloom.com and as a marketing program manager with insurance giant Mutual of Omaha.

As a marketer, Rebecca’s passions include serving up complex information to the right audience at the right time, resulting in mutually-beneficial business-to-business and business-to-consumer arrangements. Rebecca holds a bachelor’s degree in marketing management and MBA from Bellevue University. In her free time, Rebecca serves as an adjunct professor and follows her city’s motto of “we don’t coast” by exploring new entertainment and adventure destinations in and around her hometown of Omaha Nebraska with her husband, 13-year-old son and miniature schnauzer.
Interests
Marketing, Communications, Sales Marketing

My Company
Company
Haley Residential
Company Information
Centrally Located in Omaha, Nebraska, Haley Residential operates more than 50 multi-family properties across the United States. Haley Residential acquires and maintains apartment communities that provide quality living spaces to its residents and value to its investors.

Rebecca Williford

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