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Poll: What are your company goals regarding marketing spend on the ILS category over the next 12 months? (was ended 0000-00-00 00:00:00)

Deemphasize spend in favor of other marketing buys or property website effciencies
24 68.6%
Maximize spend with one or more ILS brand
5 14.3%
Eliminate ILS spend altogether
2 5.7%
Other (please elaborate in comments)
2 5.7%
Significantly reduce spend as the market recovers
2 5.7%
Total number of voters: 1 ( Eden Chai )
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TOPIC: What are your company goals regarding marketing spend on the ILS category over the next 12 months?

What are your company goals regarding marketing spend on the ILS category over the next 12 months? 5 months 4 days ago #46812

One thing I have figured out a long time ago is this business is not nearly as complicated as people want it to be.
  • Chris Finetto
  • Chris Finetto's Avatar

What are your company goals regarding marketing spend on the ILS category over the next 12 months? 5 months 4 days ago #46813

My goal is always to stay full, build waitlist, and not use the ILS. Going on about 4+ years of doing just that for two properties. I do realize that doesn't work for everyone but...
  • Daron McKee
  • Daron McKee's Avatar

What are your company goals regarding marketing spend on the ILS category over the next 12 months? 5 months 4 days ago #46814

We know that over 40% of customers looking for an apartment end up on an ILS before the end of their search.
Even if you generate only one lease per month (you know you’ll generate more than one lease per month) your ILS has paid for itself. Yes, Full disclosure: I previously worked for a company that sold ILS to Multifamily so maybe I’ve been drinking the Kool Aid!!! Lol
  • Joanna Munsey
  • Joanna Munsey's Avatar

What are your company goals regarding marketing spend on the ILS category over the next 12 months? 5 months 3 days ago #46841

I blocked Yelp's number. They cold called me and wanted me to drop everything to listen to their presentation, took me to a site showing some stats on the average yelp user/visit - emphasis on "most users make a purchase within hours" and "average income over 100k/year." First of all, almost no one in my market who makes over 100k a year is living in an apartment. That's well above the median income where I live and we're not a big metro area where your options are to live in an apartment or take an hour or more to get to anything. Second, the fact that a large percentage of users make a purchase quickly is obviously due to the fact that they're saying "I'm hungry, what's good to eat around here?" They also put a lot of emphasis on being able to showcase our pools when every apartment community in my market has a pool? At least do some research before you try to get my money.
  • Rachel H
  • Rachel H's Avatar

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