Hi Brooke,
For generating traffic and marketing ideas, have you explored the power of ChatGPT?
If not, sign up for ChatGPT ( Its free ). its great for generating marketing plans, writing content, SEO analysis, comp analysis, keyword research and it can be used for data analysis.
Prompts are the key to getting accurate & precise info out of GPT. You can create a robust marketing model w/ emphasis on Digital Marketing. ChatGPT can create different ad spend models based on strategy & market where you can run your marketing budgets through the model ( tweak the output by adjusting ad spend in model )
A savvy SEO analyst model can be built in ChatGPT that can analyze content & keywords, create variations of keywords and keyword list ( it will even write all of your technical SEO for you: Title Tags, META descriptions etc. )
Can build out Demographic models based on the Jacksonville market & create personas for each target audience, ChatGPT will even provide recommendations for each market & target audience that you specify.
Can also create a model to run your comps through, analyze their websites from a UI/UX perspective ( can apply different UI/UX methodologies into the model for desktop & mobile ).
Live data: ChatGPT will tell you that it can't access live data ( it can ). To get it to read live data, is based on the prompt and how you ask it.
Can do all of this under 30 mins while standing in line at Starbucks from your mobile device
openai.com/blog/chatgpt 
