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Apartment Sues Former Resident for Tweet

Apartment Sues Former Resident for Tweet

An apartment management group, Horizon Group Management, is filing a lawsuit against a former resident for the following tweet: 

"Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it's okay."

More information found here: http://bit.ly/uBtQs  

I agree that we should be liable for our actions on and offline.  If consumers maliciously and falsely make claims against a business establishment that adversely affects his/her operations, the consumer should be liable.   However, we've seen this happen in other sectors and almost every time, it would have been better for the business to reach out to the consumer instead of filing a lawsuit.  

What are your thoughts?  Should apartments sue former residents for claims made online?  Should consumers be held liable for statements made on the social web?  

 
This comment was minimized by the moderator on the site

Hi Eric:

I started following this last night and it's created quite the controversy, especially here in my home city of Chicago, where the resident lives.

Yes, her Twitter account was set to public, but I am very sure not too many people were searching for the management company on Twitter.

Her followers definitely saw her Tweet, but she had about 16 followers. I seriously doubt there was much damage done.
Now if you search Twitter for 'apartment mold' (thanks to Tarla McCann's suggestion)you get a great deal of results. Horizon has created a much greater publicity storm about apartments and mold than their resident ever did.

I agree with you wholeheartedly that defamatory statements should be taken seriously and dealt with head on. And I also agree with you that approaching the resident directly was a much better approach. This management company received some bad advice.

LT

  Lisa Trosien
This comment was minimized by the moderator on the site

Quick update: the story has made Huffinton Post.

  Lisa Trosien
This comment was minimized by the moderator on the site

And to think -- only 16 people would have read about this if they hadn't filed a lawsuit. Wow!

  Amanda Schneider
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So does that mean that we can sue the people on apartmentratings.com that talk bad about the properties? I think this is ridiculous.. they just got themselves national attention for something that only 16 people would've seen... good job!

  Jacki Vipond
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how about horizon's employees? how ashamed must they feel. and by the way, this is being written anonymously...:P

  Tara Smiley
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I feel bad for the employees at Horizon. They will be the victims of this nightmare. And this is NOT written anonymously.

  Charity Zierten
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I was contacted by my another Horizon company last night. They have nothing to do with the one in Chicago, but are having to got through their own damage control as a result of the name.

  Jonathan Saar
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Jonathan,

I can only imagine what they must be going through. I hope they've hired a good PR firm or have a great marketing team with knowledge of social networks.

  Charity Zierten
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At the moment it does not appear so. The lady I deal with did not seem to know much about twitter. I volunteered to help if I could to help clear the name. I confirmed that the 2 companies are separate. http://www.renthorizon.com and http://www.horizonrealtygroup.com 2 different companies. I asked for her confirmation on this, but it may come later since they are on the west coast.

  Jonathan Saar
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Here is the responce from Horizon, taken from thier web site @ http://www.horizonrealtygroup.com/

For Immediate Release
July 28, 2009
The following statement can be attributed to Jeff Michael, Horizon Realty Group:
“The response to our libel lawsuit has been tremendous. We would like to take this opportunity
to clarify some confusion concerning the circumstances surrounding our lawsuit against
Amanda Bonnen.
I would first like to take this opportunity to apologize for tongue in cheek comments that were
made previously regarding our approach to litigation. This statement is not in line with our
philosophy towards property management and was taken out of context.
I need to set the record straight on a number of issues.
The facts that gave rise to this Twitter lawsuit were discovered in the course of due diligence
relating to a class-action lawsuit first filed by Ms. Bonnen relating to alleged Chicago Residential
Landlord Tenant Ordinance (RLTO) violations. It is our position that this lawsuit is completely
baseless and was waged merely as a pretext to address an underlying disagreement that Ms.
Bonnen had with regards to her apartment. This is a classic example of tenants trying to
manipulate the controversial RLTO for their benefit.
No mold was ever found but her unit was one of several that experienced an overnight leak
during roof repairs in late March 2009 caused by an error made by an external contractor. At
that time, we immediately contacted all affected tenants to assess and resolve any reported
water damage that occurred during these repairs. Ultimately, all tenant grievances were quickly
and amicably resolved, except Ms. Bonnen’s.
She moved out of her unit on her own volition June 30, 2009 at which time there was no
evidence of mold in her apartment.
On June 24th, much to our surprise given her previous silence, Bonnen sued Horizon Realty
Group, and we are currently defending this claim which, again, we believe has no merit. In
conducting our due...

Here is the responce from Horizon, taken from thier web site @ http://www.horizonrealtygroup.com/

For Immediate Release
July 28, 2009
The following statement can be attributed to Jeff Michael, Horizon Realty Group:
“The response to our libel lawsuit has been tremendous. We would like to take this opportunity
to clarify some confusion concerning the circumstances surrounding our lawsuit against
Amanda Bonnen.
I would first like to take this opportunity to apologize for tongue in cheek comments that were
made previously regarding our approach to litigation. This statement is not in line with our
philosophy towards property management and was taken out of context.
I need to set the record straight on a number of issues.
The facts that gave rise to this Twitter lawsuit were discovered in the course of due diligence
relating to a class-action lawsuit first filed by Ms. Bonnen relating to alleged Chicago Residential
Landlord Tenant Ordinance (RLTO) violations. It is our position that this lawsuit is completely
baseless and was waged merely as a pretext to address an underlying disagreement that Ms.
Bonnen had with regards to her apartment. This is a classic example of tenants trying to
manipulate the controversial RLTO for their benefit.
No mold was ever found but her unit was one of several that experienced an overnight leak
during roof repairs in late March 2009 caused by an error made by an external contractor. At
that time, we immediately contacted all affected tenants to assess and resolve any reported
water damage that occurred during these repairs. Ultimately, all tenant grievances were quickly
and amicably resolved, except Ms. Bonnen’s.
She moved out of her unit on her own volition June 30, 2009 at which time there was no
evidence of mold in her apartment.
On June 24th, much to our surprise given her previous silence, Bonnen sued Horizon Realty
Group, and we are currently defending this claim which, again, we believe has no merit. In
conducting our due diligence into this matter, we identified Bonnen’s public Tweet regarding
mold and acted to protect our reputation just as we would for any other related comment made
in a public forum.
As you can imagine, allegations of mold are taken very seriously by our organization. We are
proud of the fact that Horizon Realty Group is recognized as one of Chicago’s premiere
apartment leasing and management companies because we understand the importance of
quality customer service and a well-maintained living environment.
We look forward to presenting our side of this matter before the court and putting the unfounded
accusations of a single, former tenant behind us so we can focus on continuing to serve our
more than 1,500 existing tenants throughout the Chicagoland area.”

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  Nathan Morgan
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