Enter your email address for weekly access to top multifamily blogs!

Multifamily Blogs

This is some blog description about this site

Leasing Training. Building Skills that Last

Leasing Training. Building Skills that Last

 Leasing Training. Building Skills that Last.

Leasing Training. The magical myth that a leasing agent can attend a 3 hour class or spend a day at a seminar and come back to the property and be a leasing rock star for life, just isn't true. There. I said it.

Being a trainer myself, I wish it were true! I wish that everyone I had the pleasure of spending a day or a few hours with, practiced all the fantastic tips & skills we learned in the training class day in, day out. It just doesn't happen like that. It would be like spending an hour at the gym and thinking it will get you the same results as someone that works out 365 days a year.

While it's vital that leasing agents get the opportunity to learn from classes and seminars, this isn't what instills great habits and skills that are performed on a regular basis. Training needs to be reinforced daily to be effective. It's a daily event. Rooted in positive habits practiced throughout the office, by the entire team is what makes training work. If you're sending 1 leasing agent in the office to training, are you confident everyone else in the office is practicing the same skills they're about to learn?

It would be like just one person in the leasing office trying to eat healthy. They bring their neatly packages carrots, fresh green celery sticks and gallon of water to work one day. But everyone else around them is snacking on candy, Snickers, ordering greasy fast food daily and swigging down sodas, every day. What will happen to those carrots and celery sticks? Chances are pretty good they're going right out the window.

The next time you send a leasing agent to a training class, make sure that the skills you're wanting that agent to learn and develop are being supported and demonstrated by EVERYONE in the office. Maybe send the entire team so that they can learn together and plan on how to support each other practicing great leasing habits. Repeating, reinforcing and rewarding great skills is what really makes leasing training effective. How do we make sure the skills are consistent & rewarded? Mystery Shops. That info coming up in a future blog. Stay tuned! 

This comment was minimized by the moderator on the site

Love this, Laura. I think one of the biggest challenges on this front is actually employee turnover. From what I keep hearing from trainers is that SO MUCH of their time is spent on onboarding, and once one group is situated, its on to the next group. This also means constant short-staffs who struggle to keep up with an ever-growing list of processes and systems to deal with, and are not afforded the time to grow even if they wanted to. So not only do team members not have a long enough tenure to continue to build their skills, but far too often the ones that have been around a bit get left to their own devices.

We need to make the on-site team's experience better, less stressful, and more rewarding so we have the foundation to provide better training and career development!

  Brent Williams
This comment was minimized by the moderator on the site

So true Brent! Great perspective on training and employee retention/turnover. I think the number of employees on site needs to increase from the current idea of 1 person 100 units. As we also offer temp staffing services, I see first hand many properties struggle to maintain employees (largely due to stressful overworked offices & low wages) yet management insists they can't afford "temps" to help out or don't have the budget for additional team members. Hopefully there will be a day soon, where there is a better balance and more rewarding experiences on site.

  Laura Bruyere

Comment Below

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location

Recent Blogs