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The Business Benefits of Easing Breed and Weight Restrictions

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When apartment communities relax breed and weight restrictions, the immediate reactions center upon what it means to current and future residents. Most notably, it means more pets will be accepted at move-in and existing residents have fewer restrictions when obtaining a new pet.

But while taking steps to reduce these restrictions is definitely a resident-friendly measure, the benefits are not solely resident-centric. The community can benefit from a business standpoint, as well.

For starters, by opening doors to commonly restricted breeds and pets that exceed a specific weight and size threshold, rental communities are widening the pool of potential residents. The family with the Great Dane or the young couple with the Doberman now can consider living there since their pets will be able to accompany them. A wider pool of residents in itself is a revenue-driver.

Additionally, reducing breed restrictions means fewer residents will attempt to sneak their pets into the community under the guise of an assistance animal, such as an ESA. Many of these residents aren’t trying to circumvent the system for financial reasons, but solely so their pet can live with them. They are ready to pay regular pet fees and rent, and by lifting restrictions, the community recovers this rightful income.

Easing restrictions is also not as polarizing a topic as it may seem. Contrary to popular belief, residents are not ultra-passionate about wanting breed restrictions. According to the Pet Policies and Amenities in Multifamily Survey by PetScreening and J Turner Research, only 24% of residents are in favor of breed restrictions while 53% oppose them and 23% are ambivalent. Only 20% are in favor of weight restrictions.

But here’s the caveat: easing restrictions isn’t a snap-your-fingers process. It requires a measured approach, and it’s highly recommended that a community maintain a high level of control over which pets are permitted at a property. Haphazardly allowing every pet without properly screening them can create just as many headaches as benefits.

When easing restrictions, property teams should always consider the comfort level of non-pet owning residents, as well. Just as pet-free residents don’t like it if the neighbor’s dog leaves pet waste on their doormat, they also do not want to feel uncomfortable around potentially disruptive pets. While pet waste (84%) and barking (63%) are predictably the most noted concerns for non-pet-owning residents according to the survey, off-leash instances (37%) ranked third.

That’s one of the many reasons forward-thinking operators are soliciting help when easing restrictions. Tech tools are available to screen pets and their owners on an individual basis, based on criteria such as their behavior history, to determine the risk level of allowing them on the property. This constitutes a much more innovative evaluation process compared to blanket restrictions based on a pet’s preexisting characteristics.

Tech tools can also assist property teams to better track their community’s pet and assistance animal population, which helps eliminate unauthorized pets and animals while also ensuring the community is securing rightful pet-related revenue.

To be clear, easing breed and weight restrictions is a significant step, but it’s one being considered by an increasing number of operators. The transition will undoubtedly go much smoother if done with a diligent approach.

 

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The Employee’s Experience Effects the Customer’s Experience

Did you know the customer’s experience is connected to the employee’s experience? While you may be familiar with customer experience, I want to expand on employee experience and how the two are connected. Employee experience encompasses all that people encounter at an organization. It’s an extensive view at the relationship between the employee and the organization. It involves the very first interaction an employee had with th ...

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Is anyone attempting to tighten up policies on how you approve ESAs. I know it has been a problem but WOW lately it seems SUPER OUT OF CONTROL!
We even have people flat out say “oh I’ll just get an ESA letter”!
I’m like ummmm no….that’s not how this works?!?!
Just curious if anyone would...

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How to Get the Most Profit When Selling Your Investment Property

All too often I receive inquiries from a potential seller that wants to “get the highest price” for their property, but does not want to list it, or market the property. This seems counter intuitive, especially tothe basic law of economics… supply and demand. Although there is not much an average seller can do to affect the supply line, they can create demand by using a good agent. I started my career working in real ...

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Happy Friday, all!

Happy Friday, all!
Bill Burk I dare the residents to ask to speak to the manager 😂
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oh my goodness!! LOVE THIS!

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You absolutely nailed it, Maritza! This staffing shortage is unprecedented and unfortunately will likely be with us for the foreseeable future. I just read today that as of May 14, the department of labor numbers indicate there are roughly 2 open jo

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Insights From REBA's Own - Chandler Mead

Meet Chandler. As REBA’s Technical Support Specialist, he does everything from managing client support tickets and questions to helping the Implementation team with dashboard setups and data verification.   Although he says you wouldn’t know it when you saw him, Chandler is a big numbers guy. From an 8th-grade Business Intelligence class to a high school Accounting course, Chandler has continued to follow the dat ...

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Hi Shawn, thanks for sharing this excellent blog! I agree with your sentiments wholeheartedly. I also appreciate just how difficult it is to GIVE that not so "good" feedback. I think as an industry we don't do enough to develop our managers and super

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How many multifamily companies have a "Director of Fun"? Sounds like an awesome time!

Tina West We have leaders in each dept that I formally take this role. But, I’d apply!!
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This is so interesting! I could absolutely see this for student housing. How do you make sure the messaging doesn't make it seem like they need to fix their apartment?

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Yeah, maybe we shouldn't pop it after all...

For all of you who said the last one should be popped, umm, maybe that wasn't a good idea.

Yeah, maybe we shouldn't pop it after all...

Lilah Poltz OMG! That last part though - EEK!
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Gerry Hunt 😫😂
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Tracy Daves Oh no no no no
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Who wants to win a Gift Card? Our friends at Flamingo are giving away a 🤩 $50 Gift Card 🤩 and all you have to do to be eligible to win is answer the question below!! Easy MONEY!

Who wants to win a Gift Card? Our friends at Flamingo are giving away a 🤩 $50 Gift Card 🤩 and all you have to do to be eligible to win is answer the question below!! Easy MONEY!
Brent Williams THIS IS SUCH A HUGE ISSUE RIGHT NOW!! I am hearing how frustrating this is from all sorts of people.
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Lilah Poltz I asked this of on-site teams recently and they were counting on both hands for sure!
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Dave Holland Wow, let me count; entrata, avidXchange, Asana, grace Hill, Craigslist….
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Amanda Gunn This is my biggest headache right now. We have 3 different financial systems alone and two have separate databases. There are about 11 different... Show more
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Joei Lemacks So I don't HAVE TO log into each one unless I need to for a task. However, if one day I do have a task that would require me to log into each... Show more
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Kiki Clarke um....wow...our onsite teams probably have at least 11..or more!
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"Saving the best for last" means showcasing it to only 30% - or less - of your audience. Anyone who's paid much attention to YouTube Analytics would know that and start with the best. The video features too much of the Realtor and too disorientin

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Eric has a new avatar. 4 days ago
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