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Brent Williams' Apartment Blog

Thoughts, comments, and ideas about the overall multifamily industry, as well as a property-specific focus on resident retention and apartment marketing.

The Millennials Are Coming!

I am now scared. Very scared. And no, I did not just watch the latest Saw movie or one of my all-time favorites, Event Horizon. No, this movie scared the crud out of me. I know it is a tad long at almost 13 minutes, but this clip will be invaluable to you in understanding your leasing consultants, some of whom may be straight out of high school or just a few years beyond.


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Thanks for the comment, Hilary! I think every once and a while, those of us who manage Millennials should take a deep breath, watch this video, and use it as a personal counseling session!

  Brent Williams

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