Last week we decided to implement a marketing idea from the Multifamily Insiders Social Media Webinar featuring Virginia Love and Ed Spiegel.  Here are our results:

Property: Autumn Breeze Apartments.   300 Unit class B+/ A property

Location:  Noblesville Indiana.  suburban Indianapolis

Strategy:  To engage resident of the community by utilizing the Property Facebook Fan Page.  The event is titled “2011 Cutest Pet Contest”.  Residents will submit photos of their pets and the pet with the most “Likes” will win Free Pet Rent for 1 year.

Implementation:  Flyers were posted in common areas advertising the contest.  Contest rules were as follows.

1.       Resident will submit a photo of their pet by March 31^st via email

2.       After the deadline, the photo’s will appear on the Facebook Page

3.       Visitors can vote for a pet by “Liking” the picture of the pet. 

4.       Residents are encouraged to get their friends to vote for their pet.

5.       Everyone must “Like” the Facebook Page prior to voting

Results:  Prior to the contest, the Facebook Page had 104 fans.  Traffic to the page was sporadic, as was posting.  Within 72 hours, the Page received over 200 additional fans.

Follow Up:  We are now posting links, jokes, polls, and other contest on a daily basis to keep our new audience engaged and returning to the Facebook Page.   A property scavenger hunt is in the works, and the Community News Letter will soon be only found online.