This month, we talked about winterization during our morning coffee here in my part of Virginia. We are fortunate not to get too many winter storms, but as a result, sometimes we are caught off-guard. The session focused on prepping for big freezes or storms. It included practical tips like turning the heat on in your vacants, checking for out-of-town residents to ensure their heat is on, setting faucets to drip, and opening your cabinet doors. T ...

In this post, we're sharing our secret sauce for landing page success. In fact, these changes resulted in a 28+% increase in conversion rates.Ready to make some improvements to your splash or landing pages? Let's dive into the 7 components to improve your apartment landing page – or any industry's PPC landing page for that matter…1 – USE CLEAR, CONCISE COPY THAT CONVERTSConfuse and you'll lose.Keep it simple, not cute.Explain what you do, in Lehm ...

 Legacy pricing & revenue management systems changed the multifamily industry. Now, with almost 25 years of learning, it's time for more contemporary approaches that reduce the total cost of ownership, improve acceptance and are more flexible in adapting to recent and future changes in the multifamily pricing arena.Here are 10 questions you should ask when evaluating pricing & revenue management software. To get our comprehensive PRM ...

Hey! Did you know that Travis Kelce (who is a Tight End for the Kansas City Chiefs of the National Football League) and Taylor Swift (who is Taylor Swift) are potentially dating? Or, if not dating, at least hanging out a lot? Swift even went to watch him play football the other day!Of course you know that. Everyone with a pulse in this country and probably other countries knows that. The news is everywhere! The NFL even reported about Swift atten ...

Most people think communication is about what they are saying, however exceptional communication isn't about what you said, it is about what the other person heard. Every single individual involved in a maintenance request should know what is happening at every step in the process and can get engaged if they need to. Should the resident call to ask what the status of their request, no matter who picks up the phone, that employee should know. Per ...

One tug of a loose thread and the whole thing could come unraveled, which aptly frames the challenges many communities face when it comes to towing. Regardless of how many people complain about their reserved spot being inhabited by someone else, the data says the issue is usually caused by only a few people. Yes, you read that right. Just a few of your residents can impact overall resident satisfaction. On average, 1.7% of your residents are res ...

 Okay, so we started the conversation about equity…now what? The truth is, it is completely up to you. You can plant seeds in a small way. You can swing for the fences and introduce a big idea. The choice is yours. Start by looking at your organization and see what fits. Do you know what kind of impact you want to have? Are you looking to understand your co-workers better? Are you looking to start a small group within your company? What are ...

Is your high-quality lead pipeline not translating into scheduled property tours?The culprit may well be an ineffective email marketing strategy. Let's refine it and explore how to maximize lead-to-tour conversions.Why it Matters:Effective communication is the key to successful property tours.The hurdles? Agent shortages lead to missed follow-ups. Siloed tools create fragmented messages. Inconsistent b ...